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The Community Engagement Officer plays a vital role in driving the growth and visibility of Radfield Home Care across North West Shropshire. Representing our values-driven, family-focused ethos, you will build meaningful relationships with individuals and organisations that share a passion for delivering exceptional care. You will be responsible for developing and maintaining strong community connections in the area, promoting our services, identifying new client opportunities, supporting local recruitment activity, and championing our BeThere movement. You will help expand Radfield’s presence into new territories, ensuring our brand is recognised, trusted, and understood within the local community. This role is ideal for an outgoing, confident individual who thrives on variety, enjoys meeting new people, and excels in building relationships from the ground up.
Job Responsibility:
Build, nurture, and maintain strong community relationships both in person and virtually to support business growth
Confidently network with stakeholders via face-to-face meetings, telephone, email, and video calls
Deliver engaging talks, presentations, or workshops on key ageing subjects (e.g., Dementia, Nutrition & Hydration, LGBT+ inclusion)
Support marketing activity, including social media management and community-based campaigns
Use IT systems effectively, including Microsoft Office, Google Suite, Zoom, Microsoft Teams, and CRM databases, with the ability to adopt new tools when needed
Use data and analytics to inform decision-making and communicate insights clearly
Communicate confidently and professionally, demonstrating strong verbal and written skills
Manage multiple workstreams with excellent organisation and prioritisation
Work independently, using initiative and demonstrating resilience when faced with challenges
Work flexibly to meet the needs of the business, including occasional weekends or evenings where required
Maintain accurate CRM records and follow up on engagement opportunities
Requirements:
Minimum 3 years’ experience in a similar role (marketing, sales, retail, operations, recruitment, or training)
Confidence and enthusiasm for networking within the local community
Basic understanding of personal care compliance and CQC regulation
Strong relationship-building skills with the ability to quickly establish rapport
A positive, energetic “people person” capable of motivating and influencing others
Self-motivated, professional, and comfortable working independently
Competent user of Microsoft Office, Google Suite, CRM systems, and web-based platforms
Full driving licence and access to a vehicle
Nice to have:
Experience engaging with diverse stakeholders in sales, recruitment, people management, or similar fields
Previous experience within the home care sector
Experience in a supervisory or management position
Experience using social media for brand awareness or recruitment campaigns
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