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The role of Community Engagement manager will be pivotal to the growth of the Radfield Home Care brand. To do this, you will embody our family-focused, values driven company culture and focus on partnering with individuals that share a similar ethos and a passion for creating a high-quality care service. Based in our Wakefield & Huddersfield Office, you will undertake marketing and public relations activity both in the Community and digitally to promote our services to prospective clients, prospective care professionals and community partners. It is essential that you are a natural communicator digitally, face-to-face and through written language. This role ideally requires a solid understanding of the home care sector and a proactive approach to networking, social media, recruitment & selection and you will work closely with operational management in regards to ensuring that there is a high volume of excellent quality clients and candidates in the pipeline in order to assist the branch to meet growth targets across all services
Job Responsibility:
Responsible for increasing brand awareness within the territory area
Promote a positive image and protect the good reputation of the Radfield Home Care brand all times
Create email marketing campaigns and newsletters, press releases, surveys and analysis
Complete the marketing plan to demonstrate the success of marketing / networking campaigns & events including ROI
Attend local networking events
Attend local community events and promote the Radfield Home Care brand
Build working relationships with local social professional teams such as
Hospital discharge teams, ward managers, social workers, district nurses, GP practices, social prescribing teams and OT teams
In addition, develop links with community organisations, training providers, job centres, and other local referral sources to support the recruitment of high-quality care professionals
Identify and engage with potential community partners
Conversion of potential community partners to support RHC community engagement
Create, plan & host events that will lead to engagement with community partners, clients and potential care professionals
Identify opportunities for articles and blog content
Maintain & Improve sector and professional knowledge
Any other duties that may be deemed relevant to your role
Requirements:
Enhanced DBS disclosure / DBS adult first clearance
Sound knowledge of the care sector
Able to form relationships & quickly establish common ground
Able to communicate effectively at all levels both verbally and in writing
Be an enthusiastic people person who can motivate others
Professional manner and appearance
Attention to detail and ability to manage multiple projects from start to finish
Able to self motivate and work in a self-directed way
Experience in using social media platforms for business promotion
Full driving licence and use of own car
Nice to have:
Previous experience of working in the Care / Home care sector