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Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb creates opportunities for millions of Hosts to build a business, develop connections with guests and Hosts, and positively impact local communities. The strength of the global Host community sets Airbnb apart. We keep Hosts at the center of everything we do. The Airbnb Community team treats Hosts as partners by fostering connection, supporting their development and success, and incorporating their feedback in our product and policies. The Difference You Will Make: Host Clubs are built by Hosts, for Hosts. Each club is managed by volunteer Community Leaders who are experienced Hosts and Airbnb is here to connect, improve, and retain our Hosts. The Airbnb Community team is looking for an experienced Community Engagement Lead to lead the engagement for one of our most important host segments, our Community Leaders. This role is responsible for building and managing communications channels, engagement strategy, and content to drive Community Leader satisfaction, retention, and business impact.
Job Responsibility:
Set a clear Community Leader engagement strategy and initiatives, and establish measurable goals that optimize for impact on Leaders and other critical host groups
Develop and maintain key communication channels to engage and recognize our key host segments, including Community Leader Summits, Leader hub, Toolkits, office hours, AMAs
Develop new programs and initiatives to empower Leaders and foster host-host connection
Drive and own editorial calendar for all communications impacting Community Leaders at global and local level, leveraging this to drive strategic communications
Own and develop the playbooks, guidelines, and resources to reduce operational burden off Community Managers in field across Community Leader summits and toolkits
Create financial and operational efficiencies across all engagement initiatives and programs, including owning and managing the events budget
Define and measure engagement success across all engagement channels and initiatives regionally and globally
Analyze and report on Global Leader Community to inform broader strategy
Establish scalable mechanisms to gather feedback from Community Leaders regularly to improve and iterate on the program
Closely align with Host Education and Host Comms team to ensure cohesion of strategies
Partner closely with the Supply and Revenue Operations team to scale the impact of Host Forums and Community Leader summits globally
Manage Leader sentiment survey strategy, including: content, distribution, analyzing and reporting on the results to inform potential new opportunities
Lead and/or support ad-hoc program management of key Community programs. Identify areas of opportunity for potential investment or incubation
manage strategic pilots and business programs as appropriate
Requirements:
Senior leader with 12+ years of related work experience, particularly in Consulting, Strategy, Product management, Finance, Business planning or Operations roles
Track record of leading large scale, high impact, cross-functional efforts and drive projects from ideation to strategy and implementation at the Executive level
Prior experience Process management - Experience with designing, implementing, and improving effective and efficient work processes
Demonstrated ability to manage multiple work streams and deliverables in a matrixed organization structure
Deep connection to Airbnb's mission and passion for creating Connection and Belonging
Strong analytical, data, and troubleshooting skills
Excellent written and oral communication skills
Creative problem solver. Able to identify real obstacles and viable solutions
Outcome-oriented. Not reactionary, articulates the desired outcome and works collaboratively to create a path to achieve it