Community Engagement & Influencer Specialist, IKEA

IKEA

Location:
Malaysia, Petaling Jaya

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The purpose of the Community Engagement & Influencer Specialist role at IKEA is to build and strengthen digital communities and content creators that authentically represent the IKEA brand, drive engagement, and grow brand affinity across social platforms. This role is responsible as Glocalization Content Lead (Merge of Global + Local) developing influencer partnerships, supporting PR on activating community-led content or activities, and creating culturally relevant conversations that position IKEA as a brand loved by the many.

Job Responsibility:

Develop and execute the influencer and KOL strategy in alignment with IKEA’s brand values and campaign goals
Identify opportunities to build long-term creator partnerships across lifestyle, home, and design communities
Source, evaluate, and manage relationships together with agencies support on influencers, creators, and brand ambassadors across platforms
Always On Community Management to cultivate and support a vibrant IKEA digital community
Activate UGC (user-generated content), testimonials, and customer spotlights across IKEA Malaysia’s digital channels
Work with Marketing Team and cross function team to build and coordinate with internal teams
Ensure all influencer and community content aligns with IKEA’s tone of voice, visual identity, and brand values
Track campaign KPIs and deliver post-campaign reports with insights and recommendations
Stay ahead of social, cultural, and content trends to keep IKEA relevant in conversations that matter to Malaysians
Supporting PR led content or activities primarily for brand building activation
Maintain an up-to date influencer and community with PR related matter
Proactively propose new ideas, platforms, and formats for influencer and community-driven storytelling

Requirements:

Holds a Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field
Certification in Social Media Marketing, Influencer Strategy, or Digital Content Creation is a plus
Highly self-motivated with a passion for Influencer and Community for brand advocacy
Genuinely inspired by real people and authentic voices
Solid understanding of influencer types (macro, micro, nano), paid vs earned partnerships, influencer selection criteria, briefing, content review, and disclosure guidelines
Possess knowledge of how different platforms work (Instagram, TikTok, YouTube, Facebook)
Possess knowledge of influencer workflows
Ability to assess what content works for different platforms, audiences, and brand moments
Understanding of local trends, subcultures, and values
Capable of co-creating briefs and ideas with creators

Additional Information:

Job Posted:
June 06, 2025

Expiration:
June 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Community Engagement & Influencer Specialist

IKEA

Location:Malaysia, Petaling Jaya

Category:-

Contract Type:Not provided