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Your mission is to strengthen engagement, activation, and retention by owning Efficy’s email nurturing, social media presence, and community touchpoints. You create the plans, build the flows, manage the channels, and track performance. You are both strategic (defining how we use email, social, and review platforms) and hands-on (executing campaigns, publishing content, and engaging with our audience). You work closely with the content team to ensure Efficy’s messaging is consistently translated into relevant emails, social content, and community interactions.
Job Responsibility:
Create, implement, and continuously optimise email nurturing flows across the full funnel: lead nurturing, onboarding and activation, newsletters, upsell and retention campaigns
Own the structure and logic of email journeys, ensuring the right message reaches the right audience at the right moment
Track and analyze email performance (open rates, click-through, engagement, conversions) and improve flows based on data and insights
Own Efficy’s social media presence across key platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)
Define the social media strategy and create content calendars aligned with campaigns, launches, and ongoing themes
Translate long-form and core content into platform-specific social content, adapted to audience and channel
Actively engage with the community by responding to comments, questions, and interactions to strengthen brand trust and visibility
Manage and grow our social media presence across channels, driving engagement and reach
Manage and activate review platforms such as G2, Capterra, and similar channels
Ensure company profiles are up to date, well-positioned, and populated with relevant content and messaging
Proactively stimulate reviews, respond to feedback, and extract insights from reviews to feed back into marketing and product teams
Requirements:
Experience in email marketing, social media, or community marketing, ideally in a B2B SaaS or digital environment
Proven ability to build and manage email nurturing flows across different lifecycle stages
Experience owning and managing multiple social media channels, including content planning and execution
Comfortable working both strategically and hands-on, you enjoy creating plans and implementing them yourself
Strong collaboration skills and affinity with content teams, able to translate core messaging into multiple formats
Data-driven mindset with the ability to track performance and continuously improve campaigns
Proactive, structured, and communicative, you take ownership and make things happen
Fluent in English
additional European languages are a plus
Minimum 3 years’ experience in B2B social media marketing, with a proven track record of strategy and measurable results
What we offer:
Own engagement and community-building channels at a leading European SaaS company
Work at the intersection of content, lifecycle marketing, and brand building
Have clear responsibility and visible impact across the customer journey
Join an international, growing team with flexibility across Europe