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The 1312 Communications Specialist position will develop and implement strategic marketing and outreach plans for the successful implementation of Power Enterprise customer programs, including Electrify Your Home, Solar Billing Plan and a battery storage program, in addition to supporting Peak Day Partners and other programs as needed. This position will analyze strategic marketing and outreach plans for maximum effectiveness. The 1312 Public Information Officer will also support customer notifications, digital communications, social media, traditional media, community engagement, marketing, advertising, and public relations.
Job Responsibility:
Develop and implement strategic marketing and outreach plans for the successful implementation of Power Enterprise customer programs, including Electrify Your Home, Solar Billing Plan and a battery storage program, in addition to supporting Peak Day Partners and other programs as needed
Analyze strategic marketing and outreach plans for maximum effectiveness
Support customer notifications, digital communications, social media, traditional media, community engagement, marketing, advertising, and public relations
Support on the development of marketing and communication materials for Power Enterprise customer programs and other marketing and advertising campaigns as needed
Collect and analyze metrics to evaluate effectiveness of marketing and advertising efforts
Assist with outreach efforts including in-person town hall events for SFPUC Power customers and community events to promote Power programs and projects
Oversee and manage specific projects such as infrastructure project communications, emergency communications to Power customers, legally required mailings, and drafting quarterly reports or presentations for the SFPUC Commission, SFPUC Citizens Advisory Committee (CAC) and/or other public bodies
Respond to direct inquiries from customers or members of the public, work with internal staff and third-party vendors to ensure that complex customer service requests are routed and responded to efficiently, provide updated talking points and program information to Call Center staff on a regular basis
Develop compelling and creative content for social media, e-newsletters, marketing collateral, website pages, and other Power Enterprise communications
Support implementation of the SFPUC’s Racial Equity Action Plan, attend internal racial equity meetings, integrate equity into all Power communications projects
Perform related duties as assigned
Requirements:
Possession of a baccalaureate degree from an accredited college or university
Two (2) years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences, wherein the preparation or direction of informational material for mass media on the development of a public information program was a major part of the position
Nice to have:
Fluency in a language other than English with preference for Cantonese
Excellent written, verbal, and presentation skills
Experience conducting community outreach or supporting public awareness campaigns
Ability to manage multiple projects simultaneously
Proficiency with web and print authoring tools such as Adobe Acrobat, WordPress, etc.
Experience with customer relationship management (CRM) systems such as Salesforce’s Marketing Cloud or MS Dynamics
Interest in clean energy, sustainability, and the environment