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A major national brand seeking an experienced Senior Communications Planner to develop integrated, audience-driven communication strategies that drive brand awareness, engagement, and business growth. This is a contract role with strong potential to convert to full-time, working on a hybrid schedule in Philadelphia. In this role, you’ll partner closely with product, marketing, creative, media, PR, retail, and internal communications teams to translate business priorities into cohesive, multi-channel communication plans that deliver consistent, impactful brand experiences.
Job Responsibility:
Develop comprehensive, multi-channel communication strategies that connect product priorities with audience insights and behaviors
Translate business objectives, product roadmaps, and growth goals into actionable, audience-focused communication plans
Establish communication architecture, including message hierarchy and channel roles, to ensure consistency and clarity
Evaluate and recommend channel strategies that support product positioning, launches, and audience growth
Partner with media, creative, PR, and retail teams to activate integrated campaigns across paid, owned, and earned channels
Ensure messaging consistency while adapting content appropriately across all customer touchpoints, including awareness, in-store, and internal communications
Serve as a strategic connector across product, marketing, growth, retail, PR, and internal communications teams
Align employee-facing communications with external brand and product narratives
Present clear, compelling cross-channel recommendations to internal stakeholders and leadership
Requirements:
5–8+ years of experience in communications planning, integrated marketing, audience strategy, or a related discipline
Strong understanding of cross-channel communications, including media, PR, retail, and internal environments
Proven ability to translate product strategy into audience-centric communication plans
Excellent storytelling, presentation, and facilitation skills
Experience working in agency or multi-stakeholder environments preferred
Collaborative mindset with strong strategic thinking and problem-solving abilities
Nice to have:
Experience working in agency or multi-stakeholder environments preferred
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