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Communications Planner – Healthcare

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Salt

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Location:
United Arab Emirates , Dubai

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

We’re looking for a strategic Communications Planner to shape how a global healthcare brand communicates across markets and audiences. Reporting into senior marketing leadership, you’ll translate brand strategy into clear, consistent, and compelling messaging that connects purpose, campaigns, and content worldwide. Sitting at the intersection of strategy, creativity, and insight, this role ensures all communications – from thought leadership to tactical marketing – feel joined-up, relevant, and impactful. You’ll work closely with brand, content, and marketing teams to strengthen positioning across a global healthcare portfolio, ensuring messaging resonates across regions, personas, and channels.

Job Responsibility:

  • Develop and maintain communications frameworks aligned to brand strategy and audience insight
  • Translate value propositions into clear, audience-relevant messaging across touchpoints
  • Build persona-based messaging strategies across the customer journey
  • Plan and align integrated campaigns across paid, owned, and earned channels
  • Use insight and performance data to refine messaging and optimise impact
  • Support regional teams with localisation while protecting brand consistency
  • Brief creative and content teams with clear objectives and messaging
  • Define and track KPIs to measure communication effectiveness

Requirements:

  • 5+ years’ experience in brand communications, campaign planning, or integrated strategy (global B2B or events experience preferred)
  • Strong grasp of brand architecture, audience segmentation, and messaging frameworks
  • Proven ability to adapt messaging across personas and regions while maintaining consistency
  • Experience using data and audience insight to inform communications
  • Confident communicator with strong writing, presentation, and stakeholder skills
  • Highly collaborative and comfortable working across creative, marketing, and leadership teams

Nice to have:

global B2B or events experience

Additional Information:

Job Posted:
January 22, 2026

Work Type:
On-site work
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