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The Communications Multimedia Reporter/Producer is responsible for covering the Boulder Valley School District, including sharing important information about developments in the district to students, staff, families and community members and highlighting newsworthy events and stories. Using a variety of avenues from writing to video, they help to advance BVSD’s mission and bolster the district’s positive image in the community, with an eye towards continuous improvement. They also use their skills and knowledge to drive our culture of transparency and storytelling in our schools and departments, creating a well-informed community. We work collaboratively to cover projects, content creation, emergency response and training support of our communications tools as a team. The ideal candidate is open to expanding communication skillsets and in-person experiences, while being a part of an in-person experience serving our schools.
Job Responsibility:
Create high-impact multimedia and audiovisual content to support the district’s editorial and marketing priorities, including written stories, videos, photography, graphics, livestreams, and digital media
Lead all phases of content development including identifying and pitching story concepts through production (writing, editing, design, and filming), publishing, promotion, and post-campaign analytics—to evaluate effectiveness and inform continuous improvement
Gather, review and manage assignments of editorial opportunities, including but not limited to story ideas, events, and other information from departments, schools, and partners
Prepares the event calendar and manages editorial assignments
Coordinates daily coverage
Responsible for the promotion and coverage of district events, including creating the monthly BVSD Events Guide newsletter for parents and staff
Lead and manage social media avenues, including district Facebook, Instagram, LinkedIn and YouTube pages
Monitors social media and provides timely responses to community questions and concerns
Supports schools and departments with social media usage, campaigns, and consultation
Responsible for paid social media advertising
Serve as a rotating member of the district Standard Response Protocol (SRP) team
Responsible for monitoring and responding to district-level events and providing communication support
Monitor social media and assist with crisis events as needed
Lead professional development, training and consultation for school and district content managers and social media users to grow skills and ensure a consistent, high-quality brand presence across all platforms
Perform other duties as assigned
Requirements:
Complete and submitted BVSD online application
Communicate (read, write, and speak) in English
Bachelor’s Degree with a major in Journalism, Communications, Marketing or other related field
Minimum of four years of relevant work experience in communications, marketing, digital content management, community engagement, or public relations
Minimum of two years of work experience in multi-media content creation, including videos and livestreaming
Proficiency in video production, including videography and editing in Adobe Creative Suite, Final Cut Pro, or equivalent
Must have a valid driver's license
Must upload a cover letter
Must include a resume
Must provide a link to samples of previous work, including clip showcasing completed video projects and livestreams
Nice to have:
Excellent reporting, writing, and editing skills
attention to detail is essential
Proficiency in video production and editing in Adobe Creative Suite, Final Cut Pro, or equivalent
Must be able to repurpose content for multiple platforms and for various audiences
Growth mindset and ability to work collaboratively with a small team of dedicated communications professionals
Proficient with Google apps, Adobe suite, web tools, analytics, and new media platforms
Capable of working effectively and cooperatively with people from diverse ethnic and educational backgrounds
Ability to meet deadlines
Excellent verbal and written communication and customer service skills
Evidence of organizational, planning, and time management skills
Ability to respond effectively to short-notice requests and manage multiple priorities
Familiar with AP style
Occasionally requires attendance at school and district events after hours and weekends