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Tines is seeking a strategic storyteller and creative operator to bring the Tines voice to market. You’ll lead global external communications, including public relations, analyst relations, and modern influence programs, that define how Tines shows up in media, with analysts, on stage, and across new, non-traditional channels.
Job Responsibility:
Lead global external communications, including public relations, analyst relations, and modern influence programs
Build and execute PR programs that drive awareness and credibility across business, tech, and industry media
Manage agency partners, develop strong journalist relationships, and craft stories that highlight Tines’ innovation in AI and enterprise automation
Identify timely storytelling opportunities tied to product launches, industry trends, and customer impact
Work with Product Marketing to lead briefings, coordinate evaluations, and deliver compelling narratives to key analyst firms
Help refine how analysts understand our platform today, and position Tines at the center of the intelligent workflow and enterprise AI conversation
Build relationships with both Tier 1 and emerging analyst firms
Develop creative ways to grow awareness through podcasts, newsletters, creators, and community partnerships
Experiment with new channels and formats to reach buyers and builders outside legacy media ecosystems
Collaborate with growth marketing to align influencer campaigns with brand and demand initiatives
Work across marketing, content, and leadership to elevate Tines’ narrative
Partner with the Senior Editor to develop compelling, consistent messaging across earned, owned, and shared channels
Amplify the voice of Tines leaders and customers through authored content, social strategies, and curated speaker programs
Track results across media, analyst, and influence programs, sharing performance insights with key stakeholders
Use data and feedback to iterate on messaging and strategy
Establish benchmarks and dashboards to quantify communications effectiveness and inform long-term planning
Requirements:
8–10+ years of experience in PR, communications, or brand storytelling within enterprise software, cybersecurity, or high-growth B2B tech
Proven ability to build and execute integrated communications programs across traditional and modern channels
Strong networks across media and analyst communities, with a history of securing earned media, speaking opportunities, and awards
Skilled at partnering across content, marketing, and executive teams to build narrative consistency and depth
Creative thinker who is data-informed and fluent in measuring communications success
Excellent writer and editor with a clear, concise style and sharp news sense
Background or familiarity in cybersecurity is preferred
A builder’s mindset: organised, resourceful, and comfortable turning ideas into outcomes in a fast-moving environment
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