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This is highly responsible, specialized public communications work involving research, documentation, crafting, and distributing written and oral communications, as well as management of the communications team, manages multiple requests from all departments and development of systems used to distribute information. The employee in this class directly manages a team of 6 and works within a team of 13 under the supervision of the Director of Communications, Marketing and Economic Development. The Communications Manager is responsible for coordinating, crafting, and implementing cost-effective, impactful and appropriate public relations, marketing and educational messaging and materials that promote Hollywood’s brand and message through the use of various communications media including broadcast, online, social, in-person, and print.
Job Responsibility
Managing the Communication Division and team of 6 employees
Conceptualizing, crafting, and implementing brand-appropriate public information, educational, public relations, advertising and marketing messaging for the City
Coordinating website goals and objectives and managing the team to ensure timely and accurate updates are posted
Developing and maintaining the City’s social media strategy and using social media tools and management/scheduling tools including Instagram, Facebook, Twitter, LinkedIn, YouTube, Hootsuite, and Smartsheet to achieve City’s communication objectives
Conducting research of new web features and tools for enhancing online offerings
Monitoring and overseeing the preparation of website user statistics and reports
Planning, designing, writing, reviewing and coordinating the production of City publications
Assisting in the administration of the City’s Communications Plan
Providing oversight for the development of video and audio content for the City’s government access cable channel, social media channels, and websites
Researching, writing and disseminating news releases, photo ops and other informational materials and building relationships with media outlets
Serving as main PIO, MC and/or event host as assigned
Serving as the main point person for Groundbreaking, Ribbon Cutting or other events
Strategizing, ordering and managing swag inventory
Managing media buying, paid advertising placement and securing earned media
Making recommendations regarding hiring and promotion of subordinates
Managing discipline of subordinates
Authorizing leave and overtime
Evaluating and rating employee's performance on an annual basis
Making recommendations on employee/labor relations issues
Supervising staff
Recommending policies and procedures for the Division
Providing recommendations for division budget
Requirements
Bachelor’s Degree from an accredited college or university in public relations, journalism, communications or a closely related field plus a minimum of three (3) years of experience in public information, public relations/marketing for a government agency or for a private agency servicing local government clients and experience in managing a team of 2 or more employees
Additional education and experience or an equivalent combination of training and at least five (5) years of experience may be substituted for the above requirements
Valid Driver’s License: With proof of automobile insurance
Background Check: Must have an acceptable background record
Driving Abstract: Must have an acceptable driving record
Nice to have
Multilingual
team management
strong writing skills
experience in content development and social media marketing
What we offer
Low cost health insurance
Medical, Dental, Vision and Flexible Spending Plans
4-Day Work Week
Award Winning Wellness Program
Generous Paid Time Off Program inclusive of 13 Paid Holidays, Vacation Leave, Personal Leave, and Sick Leave