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As the Communications Manager, you will be responsible for executing Highspot’s earned media, organic social, and executive communications programs as a core member of the Corporate Marketing team. Reporting into Corporate Marketing leadership, you will help translate Highspot’s AI-powered GTM narrative into consistent, high-impact market visibility. This role is both strategic and hands-on. You will own day-to-day communications execution while partnering closely with Demand, Product Marketing, Web, ABM, Enablement, and agency partners to ensure Highspot’s story shows up clearly, credibly, and consistently across modern buyer and LLM-driven discovery channels. You’ll play a critical role in strengthening Highspot’s brand voice, increasing share of voice, elevating executive visibility, and turning earned and social momentum into measurable influence and buyer intent.
Job Responsibility:
Execute Highspot’s earned media, organic social, and executive communications programs
Partner with the VP of Corporate Marketing and Head of Market Influence to develop and execute Highspot’s earned media and communications strategy
Own day-to-day execution across earned media, organic social, and executive communications
Translate Highspot’s AI, GTM performance, and customer impact narratives into compelling, channel-specific storytelling
Execute proactive media pitching and story development
Pursue and secure award and speaking opportunities
Amplify press coverage, thought leadership, customer stories, and event moments across owned and social channels
Support analyst relations programs
Manage day-to-day organic social publishing, engagement, and optimization across LinkedIn and priority channels
Develop and execute executive social strategies
Monitor industry conversations
Own social performance analytics and listening
Translate performance data and listening insights into recommendations
Partner with Web and ABM teams to drive LLM visibility, intent spikes, and measurable engagement outcomes
Work closely with Demand, Product Marketing, Enablement, Events, and RevOps teams to support integrated campaign execution
Ensure communications efforts are aligned with broader GTM priorities and product launches
Bring an editorial mindset to planning, helping identify and shape stories across the business
Requirements:
Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent experience
3-4+ years of experience in communications, PR, corporate marketing, or social media (B2B SaaS preferred)
Proven experience executing earned media and organic social programs
Strong writing and editing skills, with the ability to adapt messaging by channel and audience
Experience working with PR agencies and cross-functional stakeholders
Familiarity with social publishing, analytics, and listening tools (Sprout Social, Meltwater, or similar)
Ability to manage multiple initiatives and deadlines in a fast-paced environment
Data-informed mindset with a focus on impact and outcomes
Nice to have:
Experience in B2B SaaS, sales enablement, or broader revenue technology
Understanding of modern B2B buying behavior and AI-driven discovery
Experience supporting executive communications and thought leadership
Comfort using Generative AI tools to support planning, drafting, and optimization
What we offer:
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health