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Communications Manager

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Australian Council of Trade Unions (ACTU)

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Location:
Australia , Melbourne

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Do you believe that a thriving cultural sector matters to a strong civil society? Are you passionate about equality at work? Do you want workers in the media and creative industries to have good jobs with fair pay where their work is respected? Apply to work for MEAA. Reporting to the Chief Growth & Marketing Officer, the Communications Manager leads MEAA’s internal and external communications strategy to advance our mission, strengthen member engagement, and protect and enhance MEAA’s reputation. This role crafts compelling narratives across internal and external channels; ensures consistent messaging; and partners with stakeholders across the union, industry, and media to drive outcomes aligned to our strategic priorities.

Job Responsibility:

  • Develop and execute an annual, integrated communications plan aligned to MEAA’s strategic priorities, campaigns, and membership growth goals
  • Define internal and external PR channel strategies with clear KPIs and measurement frameworks
  • Maintain MEAA’s brand voice, messaging architecture, and style guidelines to ensure consistency across all touchpoints
  • Lead proactive media outreach: build relationships with journalists, editors, and producers
  • pitch stories
  • and secure coverage that advances MEAA’s advocacy and campaigns
  • Draft, edit, and manage approvals for press releases, media statements, op-eds, and briefing notes
  • prep spokespeople with key messages and talking points
  • Support on issues and crisis communications: risk assessment, rapid response and community management protocols, and post-incident reviews
  • Align with partner organisations and sponsors on joint announcements and co-branded content
  • Manage online community engagement: monitor comments and messages across social platforms, respond to member queries, and foster positive, respectful dialogue
  • Partner with the senior leadership team to deliver clear, timely internal communications that inform, align, and motivate team members
  • Produce internal notes, town-hall packs, and executive updates
  • support change communications and major announcements
  • Maintain internal channels (eg: intranet) and measure reach and effectiveness of activity on team engagement
  • Plan and deliver integrated comms plans for MEAA campaigns, engaging stakeholders and the broader team to develop and deliver comms activity in line with the agreed plan
  • Build trusted relationships with stakeholders to source stories and amplify member voices in media and internal channels
  • Set clear KPIs
  • track performance across media coverage, engagement, sentiment, and conversion metrics
  • Contribute to the Marketing & Comms monthly performance report with insights and recommendations for continuous improvement
  • Maintain a news/issue log and media contacts database

Requirements:

  • 6–8+ years in marketing/communications roles, with proven media relations and comms experience
  • Experience in unions, member-based organisations, arts/media, or public interest advocacy is highly regarded
  • Demonstrated success in issues/crisis communications and stakeholder management
  • Strong copywriting and editing skills
  • Familiarity with analytics dashboards (eg: media monitoring) and translating insights into action

Nice to have:

Experience in unions, member-based organisations, arts/media, or public interest advocacy is highly regarded

What we offer:
  • 13% employer contribution to superannuation
  • 5 weeks annual leave each year
  • 1 RDO every 4 weeks
  • additional 3 days leave between Christmas and New Year
  • Salary sacrificing is available

Additional Information:

Job Posted:
May 03, 2026

Expiration:
May 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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