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As the Communications Lead for Brazil, you will be responsible for developing and driving our communications strategy in all of the country. This role will form part of the local leadership team, and will help craft strategies aimed at protecting the company’s reputation, while supporting the company’s voice on a range of topics including building brand awareness, supporting our global narrative, and addressing local needs when it comes to government relations, taxes and legal matters among others.
Job Responsibility:
Develop a long-term communications strategy that supports Airbnb Brazil’s business, brand and policy objectives
Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external constituencies
Lead corporate, policy and crisis communications initiatives in Brazil
Track emerging issues and assess their potential impact on Airbnb
map key stakeholders and build coalitions to drive Airbnb's corporate, brand and policy agenda
Manage PR agency to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches
Manage influencer agency and oversee the end-to-end execution of influencer campaigns, ensuring alignment with brand objectives and clear communication of key messages to drive impactful collaborations that elevate brand awareness
Craft compelling consumer-focused PR campaigns that help build brand awareness throughout Brazil and helps deliver on our company’s narrative of bringing hosts, guests and communities together
Work with company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings
Collaborate with cross-functional teams and represent communications on the Brazil leadership team
Must be comfortable with using data to shape stories and use for various local news angles
Responsible for ensuring effective cross functional collaboration with other departments and within the overall policy & communications department
Responsible for maintaining a clear organizational structure in the market and overall team performance
Responsible for, in partnership with other managers on the team, career development of team members
Oversee budget management and administrative processes for communications campaigns and programs in Brazil, ensuring efficient allocation of resources, accurate tracking of expenditures, and streamlined workflows
Requirements:
Bachelor’s Degree in Communications or related field
12+ years Communications experience, in-house experience is preferred
Solid understanding of Brazil’s policy matters as they relate to the travel industry with a proven-track-record working on communications initiatives involving corporate, policy and crisis communications
Ability to work collaboratively with multi-functional leads in a matrix organization
Excellent writing skills both in English and Portuguese with samples to share
Passion for Airbnb and the mission of the company
Experience working on projects in a fast-paced environment
Strong organizational skills and attention to detail
Strong verbal communications and interpersonal skills
Maintaining enthusiasm and calm demeanor in stressful situations
Has outstanding presence when dealing with executives and a strong ability to influence business decisions
Demonstrates sound judgment and takes decisive action in high-pressure communications scenarios