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The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.
Job Responsibility:
Lead communications efforts for U.S. Latino-specific campaigns
Manage programs with partners across the organization
Help manage external communications agencies effectively
Translate global communications priorities into a Latino-focused strategy
Identify proactive press opportunities and drive local and national announcements
Develop and manage relationships with key reporters and celebrities/ influencers across the region
Provide guidance and support to the local policy team on communications matters
Execute a multi-faceted thought leadership communications program
Help manage crisis comms and reactive press requests
Requirements:
Bachelor’s Degree
Fluent Spanish-speaker
10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role
Experience working across a multitude of communications expertise, including consumer, editorial, and political communications
Understanding of celebrity and influencer marketing and relevant market-specific social media channels
Good knowledge of public policy matters - especially relating to tourism, technology, or the sharing economy
Ability to work collaboratively with multi-functional leads in a matrix organization
Excellent writing skills in English and Spanish with samples to share
Confident in leading meetings with external partners, senior stakeholders and media contacts
Passion for Airbnb and the mission of the company
Experience working on projects in a fast-paced environment
Strong organizational skills and attention to detail
Exceptional verbal communications and interpersonal skills
Ability to maintain enthusiasm and a calm demeanor in stressful situations
Nice to have:
preference to those with tech/ travel/publicly listed company experience
On-record and on-camera spokesperson experience preferred