Communications & Engagement Strategist

• Lead the strategic development of communication plans for global and regional campaigns, including newsletters, seasonal travel initiatives, lifecycle programmes, and product or feature communications
• Own and direct campaign planning across channels (email, push, in-app, web, paid, social), ensuring communications are integrated, audience-led, and aligned to channel strengths
• Develop messaging hierarchies, core value propositions, and overarching narratives that articulate the Priority Pass promise and strengthen brand equity
• Drive long-range communication planning, ensuring campaigns and journeys connect to wider business priorities and customer strategy
• Leverage consumer insights, segmentation, travel behaviours, market trends, and performance analytics to inform communication strategy
• Shape strategic frameworks and campaign storylines that resonate with diverse traveller segments across regions
• Partner closely with content teams to elevate the sophistication and relevance of travel inspiration, utility content, and product storytelling
• Apply commercial acumen to ensure communication strategy contributes to product adoption, engagement, and revenue outcomes
• Govern message consistency through the creation and stewardship of messaging matrices, journey plans, and contact strategies
• Collaborate with audience marketing leads, content strategy, campaign delivery and PMO, data science, digital, tech, partnerships, commercial, and brand teams to deliver aligned and impactful communications
• Build strong, trusted relationships across departments, operating with a client- service and consultative mindset to support decision-making and ensure strategic coherence
• Guide stakeholders through message refinement, prioritisation, and audience- led thinking, ensuring clarity of purpose and high execution standards
• Lead and manage multiple strategic initiatives simultaneously across global and regional markets
• Balance near-term campaign delivery with long-term strategic evolution, ensuring communication outputs ladder up to brand, engagement, and commercial goals
• Provide structured, strategic guidance that enables efficient and high-quality execution by CRM operations, creative, and content teams
• Evaluate campaign and journey performance to inform iterative improvements in messaging, sequencing, channel selection, and audience targeting
• Champion a test-and-learn culture, embedding experimentation to strengthen communication effectiveness and member engagement
• Translate performance insights into strategic recommendations that continuously refine the communication ecosystem

• 5+ years in communications strategy, CRM, engagement planning, or integrated marketing
• Exceptional strategic storyteller with the ability to simplify complex ideas into compelling, member centric messages
• Proven ability to work cross-functionally and manage stakeholder relationships with a client-service approach, building trust and securing buy- in
• Strong communication-planning skills across multi-channel ecosystems
• Skilled at managing multiple projects and deadlines while maintaining high strategic standards
• Experience interpreting insights, segmentation, and behavioural models to inform communication strategy
• Familiarity with tools such as JIRA, Figma, Confluence, Salesforce Marketing Cloud, Airship, and Contentful is an advantage

Familiarity with tools such as JIRA, Figma, Confluence, Salesforce Marketing Cloud, Airship, and Contentful