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Under the leadership of the Director of Marketing and Communications (DOMC), the Communications Coordinator serves as a pivotal member of the Pennsylvania Convention Center (PCC)’s marketing and communications team, responsible for supporting and executing marketing initiatives that drive brand awareness, engage target audiences, and foster business growth. This role blends creative thinking with organizational skills, offering an excellent opportunity for individuals passionate about developing effective marketing campaigns and collaborating across departments.
Job Responsibility:
Support the creation of compelling and engaging written and visual content for the PCC’s owned media including website, social media, newsletters, press releases, blog articles, and other marketing materials, publications, and platforms for external and internal audiences
Create and schedule posts for the PCC’s social media platforms and manage channel engagement
Update website content to ensure accuracy and relevance
Support the development, implementation, and management of marketing campaigns across multiple channels, including digital, print, social media, and events
Coordinate with the in-house graphic design specialist and external vendors as required, to ensure the timely delivery of campaign assets
Track and analyze website traffic and campaign performance metrics and provide reports to the DOMC
Support the execution of the PCC’s digital signage, sponsorship and advertising initiatives in collaboration with external vendors
Provide brand management support to ensure consistent messaging
Coordinate with the in-house graphic designer to provide branded assets for industry and community events sponsored by the Pennsylvania Convention Center Authority and Legends Global
Support cross-functional team projects and initiatives as needed
Organize and manage departmental digital and physical files
Administrative support for the marketing and communications department
Requirements:
Bachelor’s degree in marketing, communications, business, or a related field preferred
1-3 years of experience in marketing, advertising, or a related discipline is a plus
Proficiency with marketing software and tools, such as web content management systems, email marketing services, and social media management applications
Strong written and verbal communication skills
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Attention to detail and a commitment to delivering high-quality work
Creative thinking and a problem-solving mindset
Basic knowledge of digital marketing strategies, SEO, and analytics
Ability to work well independently and collaboratively
Strong organizational and time management skills
Commitment to providing an exceptional service experience for internal and external customers
Ability to work flexible hours, including nights, weekends, and holidays as needed
Nice to have:
Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
Experience with photography and video editing
Understanding of branding principles and the ability to maintain a consistent brand image
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