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Pepsico Logo Pepsico · Public Relations

Communications Associate Manager

Egypt, New Cairo · Job Posted January 29, 2026
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Job Description

External Communications & PR – Communications Associate Manager role at PepsiCo in New Cairo, Egypt. PepsiCo is a leading name in North Africa’s food and beverage industry. The role involves driving corporate and brand communications, PR, and social impact agenda.

Job Responsibility

  • Develop and execute a comprehensive corporate communications strategy, encompassing the Strategic Business Plan (SBP) and Annual Operating Plan (AOP), including external and executive communications, Brand PR, and the Corporate Social Responsibility (CSR) communications plan
  • Executive communication strategy and action plan for the Business Unit General Manager (GM) driving visibility and leadership on Performance With Purpose (PWP) with key stakeholders
  • Actively manage relations with media to ensure right corporate positioning of PepsiCo within the community and external stakeholders
  • Represent and support external engagements for PepsiCo with external bodies, government and strategic customers (e.g. industry, legal and regulatory) in partnership with Public Policy & Global Affairs (PPGA)/Solicitors Regulation Authority (SRA)/business leaders
  • Oversee and execute all Public Relations (PR) and External communications events
  • Own and drive the communication aspect of the social impact agenda in Egypt
  • Managing Agencies and relations with NGOs and partners to further drive PEP agenda from communications aspect
  • Liaise and manage the partnership with PepsiCo foundation regarding the joint projects in Egypt from communications aspect
  • Drive brand communication and consumer PR for our portfolio and work closely with BU marketing team and category teams to support their cycle plan
  • Manage end-to-end Brand PR activities, including media relations, press releases, spokesperson positioning, influencer partnerships, reputation monitoring, crisis communications, and campaign measurement, ensuring consistent brand messaging and strong media presence
  • Lead the planning and execution of corporate and brand events, including launches, media events, stakeholder engagements, ensuring alignment with business objectives and brand positioning
  • Oversee social media strategy and content across platforms to strengthen brand presence, engagement, and reputation, ensuring consistency with corporate messaging and brand voice
  • Oversee copywriting and development of high-quality PR and communications materials, including briefing documents, press releases, media kits, executive talking points, and messaging frameworks, ensuring clarity, accuracy, and alignment with brand strategy
  • Own brand and corporate issues and crisis communication for countries covered: 1) Ensure speedy response and management excellence
  • 2) Pre-assessment of risk and mitigation excellence
  • Measurement, evaluation and reporting for all activities
  • Manage and support various BU key communication projects
  • Liase and coordinate the work with Global team members

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
  • 7-9 years of experience working a similar role: private sector or government
  • Strong communications, PR, and copywriting skills, with the ability to develop clear, compelling content aligned to strategic objectives
  • Demonstrated ability to translate complex ideas into effective messaging and content strategies across multiple channels
  • Excellent communicator in Arabic and English (both written and verbal)
  • Highly proactive and able to navigate ambiguity and complexity while developing successful solutions
  • Well-organized with strong attention to detail while working in a dynamic fast-paced environment
  • Ability to work collaboratively across functions, including comfort with supporting and interacting with senior executives
  • Event management experience, including planning, coordinating, and executing internal and external events while managing multiple stakeholders and timelines
  • Social media strategy and content expertise, including platform planning, content development, and live/event coverage to support communication and brand objectives
  • Demonstrate ability to leverage existing resources and build efficiencies and effective solutions into PepsiCo processes
  • High-level of creative thinking and the confidence to use it
  • Problem solving skills
  • Digital communication skills
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