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National WIC Association Logo National WIC Association · Public Sector

Communications and Outreach Specialist

United States, Sacramento · Job Posted March 22, 2026
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Job Description

This position supports the California Department of Public Health’s (CDPH) mission and strategic plan by advancing the health and well-being of California’s diverse people and communities. As an employee of the Communications, Food and Vendor Policy Branch, the incumbent serves as part of a team that monitors, improves, and implements local and statewide policies which protect and serve the Women, Infants, and Children (WIC) Program participants, vendors, and local agencies.

Job Responsibility

  • Advance the health and well-being of California’s diverse people and communities
  • Serve as part of a team that monitors, improves, and implements local and statewide policies which protect and serve the Women, Infants, and Children (WIC) Program participants, vendors, and local agencies
  • Develop, coordinate, implement, and evaluate major statewide California WIC program communications and outreach campaigns, projects, initiatives, and policies
  • Develop and implement statewide recruitment, retention, and reengagement activities in collaboration with CDPH internal and external partners to identify and mitigate common barriers that hinder enrollment rates
  • Develop and implement effective communications and outreach practices

Requirements

  • Highly skilled program consultant responsible for complex assignments
  • Knowledge of public health, health education, strategic planning, behavior and social change theories, cultural diversity, and low literacy
  • Experience developing, coordinating, implementing, and evaluating major statewide communications and outreach campaigns, projects, initiatives, and policies
  • Experience developing and implementing statewide recruitment, retention, and reengagement activities
  • Experience using and managing social media platforms to expand reach and engagement
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