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Communication Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Boyertown

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Category:
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Contract Type:
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Salary:

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Job Description:

We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Boyertown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.

Job Responsibility:

  • Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates
  • Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing
  • Analyze marketing performance metrics and refine strategies based on actionable data insights
  • Assist in creating and executing trade show booths, branded displays, and promotional trailers
  • Coordinate logistics for events, ensuring seamless setup and consistent brand representation
  • Represent the brand at industry events, trade shows, and activations to strengthen its presence
  • Design and oversee the production of branded merchandise, aligning it with the brand identity
  • Manage sourcing, sampling, and production processes for apparel and promotional goods
  • Collaborate with internal teams to plan merchandise launches and promotional campaigns
  • Ensure all brand touchpoints maintain a premium and performance-focused aesthetic

Requirements:

  • Proficiency with marketing platforms such as Klaviyo, HubSpot, or similar tools
  • Strong understanding of segmentation, automation, and campaign strategy
  • Experience in organizing and supporting events, trade shows, or brand activations
  • Creative expertise in branding, merchandise design, and physical marketing assets
  • Exceptional organizational skills with the ability to handle multiple projects simultaneously
  • Interest or experience in performance-driven or enthusiast industries is highly desirable
  • Skilled in copywriting, corporate communications, and internal communications
  • Ability to develop structured communication plans and analyze reporting data effectively
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
April 16, 2026

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