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Based on the strategic market communication plan, drive the implementation and operational communication project support to the market, via Business Partners securing high-quality project support and impactful deliverables. To partner cross-functionally (PR, PA and Co-worker communication) to build communications strategies and tactics that support the implementation of the country growth plan and the execution of the Ingka Retail direction. To drive an open and sharing climate, being a role model of the IKEA values. This position reports to Communication Operations Manager in IKEA Korea Service Office.
Job Responsibility
Develop different internal and external communication or Public Affairs assignments
Contribute to the development and delivery of the market communication projects & Media Relations agenda
Contribute to reactive, proactive and activist communication externally
Implement and execute media/stakeholder engagement strategies for reactive, proactive and activist communication
Secure the process for country on-duty phone and media product loans
Drive project management of internal and external communication projects, taking the stakeholder perspective
Work with stakeholder analysis and stakeholder management
Enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors
Define, plan, create/execute and follow up on internal and external communications
Develop alongside other communicators and tap into wider resources, i.e. social/digital, PR, stakeholder engagement, campaigns etc
Actively push for improvement of content creation and co-worker engagement, based on trends in communication and the latest developments within the communication field
Apply stakeholder and media landscape insights to support effective communication strategies and tactical delivery
Secure high standards in content creation and storytelling, aligned with IKEA tone of voice and brand identity
Support external communication readiness, including coordination of press materials, messaging and communication processes
Requirements
Up-to-date knowledge of the complete media landscape (including the latest trends in social media), activation and measurements
Strong knowledge of using insights to formulate communication, PA or PR strategies, plans and activities to meet IKEA business and receiver needs
Passionate about communication as a business enabler
Passionate about Life at Home, our contribution to society, communication & modern digital retailing trends and turning them into practice
Affinity with creating engaging communication and working with media relations and stakeholder management
Up to date knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders to keep our coworkers well informed, engaged and empowered
Deep understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels
Excellent knowledge of IKEAs brand identity, Tone of Voice, core values and vision of creating a better everyday life for the many people, to ensure right representation