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As the MMA/ Country Internal Communication Specialist, you are part of our centralised Service Office (SO) Marketing organisation under the new MMA communication model. This means your work influences the entire country - not one unit, not one store, but all IKEA Thailand locations through a single, unified communication approach. You will lead and deliver a wide range of communication and engagement activities that build positive perceptions of our brands among 1,000 co-workers in Thailand. Your mission is to build clarity, consistency, and strong connection across the whole IKEA Thailand network.
Job Responsibility:
Operate as a central function under SO Thailand Marketing, embedding communication into our national commercial and people agenda. Lead the Centralised, MMA‑Aligned Communication System
Develop internal communication strategy and be responsible for all country internal communications reaching all co-workers across all units in the country
Implement a strategic approach to communication: Spot risks and opportunity for the country team communication – aligned to country commercial and business agendas
Deliver communication content and materials: In co-ordination with Corporate Communication and country team, develop internal communication content that support business in IKEA tone of voice
Secure best practice in internal communication channels: Own and manage channels, and lead and take accountability for steady flow of inspiring content in internal channels
Create connections and engagement activities: Support the building of an open atmosphere by keeping co-workers well-informed about country priorities and connected to management
Develop internal communication annual budget plan for the country, based on Corporate Communication direction, and manage throughout the year
Collaborate and actively participate in the Ikano Retail internal communication network: represent Thailand in regular meeting sessions
Act as sustainability ambassador: Create content and activities that develop co-worker understanding of IKEA Thailand sustainability strategy
Support development of communication competence: Use communication skills, knowledge and influence to support leadership and other business partners
Support in Crisis Management and Local Marketing initiatives: Deliver aligned internal communication to support crisis management
Requirements:
Truly aligned with IKEA values
Storytelling and clear communication (Thai & English)
Passionate about communication and co‑worker engagement
Motivated to build pride, clarity, and connection across large teams
Energised by a fast-moving retail environment
Excellent understanding of IKEA Brand, Concept, and Tone of Voice
Strategic internal communication planning
Channel management and content production
Sustainability and crisis communication
Digital communication and co-worker engagement tools
Matrix collaboration and stakeholder management
Planning, KPI setting, and measuring impact
Multi‑format content creation
Project management and multitasking
Expert-level PowerPoint for deck creation
Working knowledge of Adobe Illustrator is a major advantage