Communication Lead Job at Coca-Cola HBC (Cairo)

Job Description

The Communications Lead is responsible for developing and executing impactful internal and external communications strategies that strengthen the company’s reputation, increase employee engagement, support business priorities, and amplify key initiatives across multiple channels. This role leads communication planning, content development, media coordination, social media activation, internal campaign execution, leadership communications, and digital platform management. The Communications Lead ensures consistent, clear, engaging, and corporate identity-aligned messaging across all audiences, including employees, leadership, partners, media, and external stakeholders.

Job Responsibility

Design and execute internal communication campaigns that support business priorities, employee engagement, culture, and change management
Draft and cascade internal messages across platforms such as Viva Engage, email, intranet/news platforms, closed Facebook group, digital screens, and internal newsletters
Partner with functions and business leaders to translate complex updates into clear, concise, and engaging messages
Support communication for key internal programs
Promote cross-functional initiatives and departmental updates to increase awareness and alignment across the organization
Plan and manage content for corporate social media platforms, including LinkedIn, Facebook, and other relevant channels
Grow and engage digital communities through organic content strategies and campaign activations
Increase posting frequency, content quality, and audience engagement across external platforms
Use social media management tools such as Hootsuite to streamline approvals, scheduling, and publishing
Monitor social media performance and prepare regular reports on reach, engagement, and growth
Manage and optimize internal communication platforms, including Viva Engage, Viva Amplify, intranet/news platforms, and digital communication channels
Introduce and roll out new communication tools that improve efficiency, reach, and engagement
Track performance across platforms, including reach, unique viewers, engagement, posting frequency, and time spent per user
Continuously improving channel effectiveness based on data and employee feedback
Develop and execute external communication plans that enhance company reputation
Manage communications for strategic partnerships, sustainability initiatives, CSR programs, and corporate campaigns
Coordinate with agencies, and internal stakeholders to maximize reach and ensure accurate message delivery
Track, analyze, and report media coverage, reach, and communication performance
Support senior leadership communication through content planning and message drafting, and platform engagement
Drive participation in employee surveys and organizational engagement initiatives through targeted communication plans
Develop communication toolkits, teasers, FAQs, leadership talking points, and campaign materials
Ensure communication reaches all employee segments, including frontline teams, business developers, line operators, and office-based employees
Strengthen two-way communication and employee engagement through platforms such as Viva Engage and other internal channels

Requirements

Bachelor’s degree in communications, Journalism, Public Relations, Marketing, Business Administration, or a related field
4–7 years of experience in corporate communications, internal communications, public relations, advertising or media
Strong experience in writing, editing, campaign planning, and stakeholder management
Experience managing communication platforms, social media channels, and media relations
Excellent command of English and Arabic, written and spoken
Strong understanding of corporate branding, tone of voice, and reputation management

What we offer

Flexible Time
IT Equipment
Learning programs
Supportive team
Wellbeing program
Work from home

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