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Communication & Interior Design group leader

Morocco, Tétouan · Job Posted June 16, 2026
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Job Description

The Communication & Interior Design group leader inspires and surprises visitors by presenting and communicating the IKEA home furnishing offer with strong visual impressions that exceed visitors’ expectations. Through inspiring range presentation, impactful store communication, vitality and commerciality, the team strengthens the IKEA Brand and converts more visitors into customers while positioning IKEA as the leader in life at home.

Job Responsibility

  • Lead, inspire and develop the store Com&In team, including Interior Design and Visual Merchandising co-workers/managers, to strengthen the uniqueness of the IKEA identity in all customer meeting points
  • Secure inspiring, relevant and commercial home furnishing solutions through room settings, homes, vignettes, activity areas, store media and sales support areas that reflect a wide variety of living situations, styles and price levels
  • Lead the team in creating an optimal store layout and range presentation that supports the commercial priorities, customer journey and mechanical sales system
  • Drive vitality and seasonality in the store by securing a strong commercial calendar and implementing commercial activities that always give customers something new and inspiring to discover
  • Use knowledge of people’s life at home, customer shopping behaviour, market research and local trends to create relevant, aesthetic and functional solutions that exceed customer expectations
  • Partner closely with the Store Manager and commercial team to support sales, margin and business goals through impactful visual merchandising, store communication and home furnishing solutions
  • Secure that global tools, solutions and IKEA concept guidelines are implemented consistently while adapting solutions when needed to make them locally relevant
  • Ensure the store commercial team has a strong understanding of store layout, range of presentation and store communication to support the IKEA way of presenting the range
  • Contribute actively to the store business plan, country business plan and Com&In action plan by identifying initiatives that support business growth, customer engagement and long-term profitability
  • Inspire the team with up-to-date knowledge about home furnishing, retail, design, visual merchandising, sustainability, digital communication and market trends
  • Secure high standards of store communication and visual identity in line with IKEA visual and verbal identity guidelines across all physical and commercial touchpoints
  • Lead competence development, succession planning and talent identification within the Com&In function to build a high-performing, future-oriented and passionate team
  • Ensure budget control, cost consciousness and efficient planning of resources while maintaining creativity and quality in execution
  • Collaborate cross-functionally with Sales, Logistics, Customer Experience and other store functions to secure seamless and inspiring customer experience
  • Ensure compliance with IKEA safety, security and operational procedures, and report any security breaches according to IKEA policies

Requirements

  • Extensive experience in Communication & Interior Design, Interior Design, Visual Merchandising, Store Planning or other design-oriented retail functions
  • Design-based education in Interior Design, Visual Merchandising, Graphic Design, Architecture or related fields
  • Proven success in leading, inspiring and developing people and creative processes within a fast-paced retail environment
  • Strong experience in visually expressing and protecting a brand identity
  • Strong visual competence with a keen eye for aesthetics, commerciality and customer experience
  • Proven customer-focused and business-driven mindset
  • Experience in creating and implementing commercial action plans and store communication strategies
  • Strong communication, coaching and presentation skills with the ability to explain concepts verbally and visually
  • Proven ability to prioritize, organize and manage multiple projects and teams effectively while meeting deadlines
  • Experience working cross-functionally and influencing stakeholders at different levels
  • Confident communication skills in English
  • Computer proficient with knowledge and experience using relevant design and communication software

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