Comms Executive - Sweaty Betty

The Comms Executive supports the delivery of creative and messaging across Paid Media channels, helping to ensure assets are insight-led, platform-appropriate and optimised for performance. As Paid Media continues to evolve, creative and messaging play an increasingly important role in campaign success. This role will contribute to creative briefing, messaging structure and testing activity within Paid Media, working closely with internal teams and platform partners. The Comms Executive will assist in the coordination of creative testing programmes, help maintain the Paid Media creative calendar, and contribute to feedback loops that support improvements in performance metrics such as CTR, CVR and ROAS.