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The UEFA EURO 2028 volunteer programme will bring together thousands of people across eight Host Cities and four Nations, creating a shared experience that goes far beyond football. The volunteer programme sits at the heart of this major sporting event and will play a central role in welcoming the world, supporting match and non-match operations and creating a positive experience for teams, fans and local communities. As Communications and Engagement Manager, you will use powerful storytelling, creative campaigns and meaningful engagement to connect with volunteers at scale sparking excitement, building pride and motivating people to be part of an incredible opportunity. From application to the final whistle, your work will shape the volunteer experience and help create a volunteer team that truly reflects the diversity, energy and spirit of the tournament. This role is about building a movement of people who will represent their community before, during and after EURO 2028.
Job Responsibility:
Develop and deliver a communications and engagement strategy to attract and retain volunteers from targeted demographic groups
Manage the contract and day to day relationship with the promotional agency
Use data and audience insights to tailor messaging
Ensure communications are inclusive, accessible and reflective of the diversity of the volunteer workforce
Support the full volunteer journey from attraction, recruitment and training to tournament time engagement and post event recognition
Develop storytelling campaigns that highlight volunteer experiences
Manage content calendars aligned with key volunteer milestones
Manage volunteer facing digital platforms
Develop and approve content that recognises volunteer contributions
Contribute to volunteer recognition and legacy storytelling post-event
Collaborate with UEFA, UKI, Host Cities and other partners to align communications to other event milestones
Requirements:
Experience in communications, engagement or digital marketing, ideally within events, sport, or volunteer programmes
Strong project management skills, with the ability to manage multiple campaigns and deadlines
Experience using analytics tools to measure and improve engagement