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Common Content Manager

Sweden, Älmhult · Job Posted June 28, 2026
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Job Description

Hej Common Content Manager. The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want. We are now on an exciting journey to strengthen how we work with commercial communication across the IKEA value chain. As part of this journey, we are establishing a new Commercial Communication function within Range - acting as a strategic global gearbox for Marketing in IKEA, in close collaboration with teams across Range, Retail and IKEA Marketing & Communication. Range Commercial Communication will play an important role in delivering on the IKEA strategies and growth agenda, with the purpose to strengthen the IKEA Brand and drive commercial performance. Together, we will create clear, impactful and consistent communication that supports both business growth and meaningful customer experiences across markets and touchpoints. This role is positioned in Range Commercial Communication. You will be reporting to the Range Commercial Communication Manager. Our team is based in Älmhult. We believe that your presence with the team and working the majority of the time in the workplace is important.

Job Responsibility

  • Own the Common Content portfolio end-to-end
  • Define, plan, assign, approve, and follow up on all Common Content deliveries across IKEA Retailers—ensuring high quality, on-time, and cost-efficient execution aligned to business priorities
  • Steer performance, priorities, and investments
  • Manage the full portfolio, including budget and performance, balancing impact, cost, and delivery to support the IKEA Growth Plan
  • Turn insights into impactful content
  • Lead portfolio planning by combining consumer insights, creative direction, range priorities, and product selection into clear, customer-centric content directions
  • Drive innovation in an omnichannel landscape
  • Continuously develop and evolve Common Content to increase relevance, engagement, and effectiveness across channels and markets
  • Create clarity through strong briefs and decisions
  • Ensure fact-based, insight-driven decisions are translated into sharp, actionable briefs with clear strategic messaging
  • Secure market impact
  • Lead the successful implementation of content across markets, ensuring relevance, usability, and strong business results
  • Drive capability and ways of working
  • Identify, define, and prioritize content and capability needs to strengthen how IKEA works with marketing communication
  • Lead collaboration and transformation
  • Act as a key partner across Range, Retail, and IMC—driving alignment, strengthening collaboration, and shaping the future of the Common Content agenda

Requirements

  • Strong experience in leading and creating retail Marketing plans, preferably in an IKEA market
  • Proven experience leading global marketing communication for large brands—from strategy and concept to execution
  • Strong understanding of how insights, strategy, planning, and creative come together to create impact
  • Extensive experience in leading teams and influencing stakeholders in complex, matrixed environments
  • Deep knowledge of consumer behavior and a passion for creating people-centric communication
  • Strong creative and omnichannel expertise, with an eye for innovation and new opportunities
  • Solid understanding of range & product development and how communication connects to business
  • A strategic thinker who loves to create—comfortable moving between big-picture direction and hands-on work
  • An inspiring leader who builds trust, motivates others, and drives change
  • Skilled at simplifying complexity and turning ideas into clear direction and actions
  • Confident in challenging the status quo and pushing for better, more effective solutions
  • A strong communicator, able to influence and engage at all levels
  • You live and share the IKEA values
  • You have a genuine interest in life at home and home furnishing
  • You are fluent in English (spoken and written)
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