CommIn Activity Leader, IKEA

IKEA

Location:
United Arab Emirates, Dubai

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

To inspire and surprise visitors by presenting and communicating the IKEA Home furnishing offer with strong visual impressions that exceed visitor’s expectations; Strengthen the IKEA Brand and convert more visitors into customers; Ensure that external MEDIA & DIGITAL ADVERTISING and Store communication is aligned with Local Marketing program and researched, formulated and delivered in an accurate, timely, high quality and effective manner; Lead, develop and inspire the Store CAT team, other store functions and the Communication and Interior Design co-workers in increasing vitality and seasonality, knowledge of life at home and local market

Job Responsibility:

Lead and inspire the Visual Merchandising and Interior Design/Activity co-workers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores
Support the Visual Merchandising/Activity co-workers in creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities
Responsible for the implementation of the vitality Calendar in the store
Contributes in delivering the department action plan and ensures that specific store design initiatives are focused in order to grow our business and supporting Vitality/Activity commercial calendar
Responsible to be part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented
Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store
Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance us from the competition
Taking ownership for how we are working with our Vitality calendar and Store activities
Using knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system
Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting commercial calendar, communicates with Com&In and Marketing team - SO before executing details of marketing initiatives
Partner with other functions to organise Vitality/Activity meetings and activates local activities including new launches, seasonal celebrations and/or events
Gathering information and run survey’s results for initiatives
Obtain relevant product and service information from the various departments and communicate it to the co-workers, allowing them to communicate to our customers in an accurate and timely manner
Develop, identify, utilize and update communication channels for delivering key messages
Assist store management in a crisis situation by creating key communication messages and FAQs
Identify co-worker target groups and ensure that their information needs are met

Requirements:

Strategic Planning and Analytical Skills
Problem Solving Skills
Excellent Communication Skills
Good Business acumen
Experience of setting and implementing action plans, budgets and following up on goals
Ability to prioritize and organize own work in order to make the most efficient use of time available
Ability to foster collaborative relationships with different target groups (co-workers, store management and commercial team) resulting in the establishment of strong communication networks
Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans
Ability to work autonomously and multi-task accordingly
Self-reliant and motivated with proven ability to work as part of a larger team

Nice to have:

Must possess analytical and strategic skills for potential succession planning
Must be a multi-tasked and have a strong team spirit
Must be computer literate (All Microsoft Programs)
Must have a minimum of 3 years’ experience in related field, preferably in retail marketing
Significant experience of working as a Visual Merchandiser/ Activity leader in an IKEA Store or Service office
A higher education qualification in Interior design and Visual Merchandise

What we offer:

Support all IKEA FAMILY initiatives
Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership
Achieve the agreed goals and Key Performance Indicators (KPIs)
Coordinate with the Com&In and Marketing team in Service Office for supporting national marketing initiatives

Additional Information:

Job Posted:
July 24, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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CommIn Activity Leader