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As a Commercial Success Executive, you will spearhead the day-to-day operations of our award-winning Metrics That Matter programme. This is our flagship optimisation and reporting service, designed to provide select clients with total transparency. You will move beyond vanity metrics, focusing instead on deep attention and engagement data to prove the true value of our premium environment. Additionally, you will manage our brand lift studies, transforming complex data into clear, concise narratives that demonstrate exactly how a campaign performed. We are looking for a storyteller who lives for the why behind the numbers. To be successful in this role, you should be someone who can take a spreadsheet and translate it into a compelling narrative about consumer behavior and ad engagement.
Job Responsibility
Optimisation & Oversight: Partner with AdOps to identify optimisation opportunities based on attention metrics
Brand Lift Management: Oversee the end-to-end setup of brand lift studies to ensure data integrity and sufficient response rates
Strategic Reporting: Compile brand lift data into client-ready decks, providing expert commentary and actionable recommendations for future spend
Sales Partnership: Act as a subject matter expert for the Sales team, interpreting results and attending client meetings to present findings
Insight Synthesis: Build and maintain a Best Practice library to inform future sales strategies and client conversations
Data Support: Assist the Head of Data-Led Advertising with foundational reporting and ad-hoc analysis
Requirements
Data Literacy: A strong foundational understanding of data management and analytics
Software Proficiency: Expert-level competence in Google Suite (specifically Sheets and Slides)
AI Fluency: A basic understanding of how to utilise AI tools effectively and responsibly to enhance workflows
Industry Context: Previous experience in a digital advertising environment, specifically Display, is highly preferred