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Commercial Sales Manager

United Kingdom, London · Job Posted April 23, 2026
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Job Description

I am currently partner with one of the world's leading exhibition and events company delivering market-leading trade shows that connect industries, spark innovation, and drive business growth. Their portfolio spans multiple sectors, and they are always expanding. To support this momentum, they're looking for a dynamic Commercial Sales Manager who can elevate their commercial performance and build long-term value across their events.

Job Responsibility

  • Driving revenue growth across exhibition space, sponsorships, and value-added products
  • Building and managing a high-quality sales pipeline with accurate forecasting
  • Identifying new business opportunities and emerging market segments
  • Leading outreach to prospective exhibitors, sponsors, and partners
  • Managing and growing key accounts to maximise retention and year-on-year spend
  • Delivering compelling sales presentations and negotiating commercial agreements
  • Collaborating with marketing, operations, and product teams to enhance event propositions
  • Monitoring industry trends and competitor activity to inform commercial strategy

Requirements

  • Proven experience in B2B sales, ideally within exhibitions, events, or media
  • Strong commercial acumen with a track record of hitting and exceeding targets
  • Confident communicator able to engage senior-level decision-makers
  • Strategic thinker with the ability to identify and develop new revenue streams
  • Highly organised, proactive, and motivated by results
  • Comfortable working in a fast-paced, deadline-driven environment

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