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The Commercial Marketing Manager is responsible for supporting regional/zone marketing for Genomic Medicine by serving as an extension of the global marketing strategy, acting as the primary marketing contact in the region/zone, and leading the planning and execution of local events and trade shows.
Job Responsibility:
Own and align your zone's marketing strategy with business goals and commercial objectives
Partner with Sales to drive pipeline, accelerate deals, and support Growth Room initiatives through ABM programs and events
Provide insights and feedback by collecting customer intelligence (VOC), competitive data, and field learnings to inform central teams and decision-making
Execute localized marketing initiatives (trade shows, events, workshops) and activate global strategies to fit regional needs
Measure and optimize impact by tracking marketing influence across the funnel and improving campaign effectiveness
Requirements:
Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field with min. 3 years of relevant experience in the industry
At least 3 years of Sales or field marketing experience
Excellent interpersonal skills and ability to build trust with sales teams and customers
Strong influencing skills with the ability to motivate and align cross-functional teams, sales partners, and stakeholders toward shared goals
Highly autonomous and comfortable working in a fast-paced, matrixed global environment
Willingness to travel regularly within your zone (approx. 20–30%)
Ability to travel – list specifics up to 30% travel, overnight, within territory
Must have a valid driver’s license with an acceptable driving record
Ability to lift, move, or carry equipment up to 10lb, any other physical requirements
Nice to have:
Experience in Advanced therapies (Viral vectors, Cell therapies, mRNA….)