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Commercial Marketing Manager

United Kingdom, London · Job Posted January 25, 2026
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Job Description

Our ability to deliver brilliant personalised experiences and base programmes for all of our customers is fundamental to our future success and within Base Management, we are at the heart of that – both building capabilities and using them to drive long-term business value.

Job Responsibility

  • Accountable for delivering brilliant, personalised multi-channel marketing communications programmes
  • Developing inbound and outbound data driven comms always-on programmes and plans and designing touch points which meet your business objectives
  • Own and develop your cohorts for your always-on programmes using a data science approach and NBA capabilities
  • Own and develop cohort and programme-based offers or propositions
  • Develop multi-channel customer experiences
  • Ownership of self serving performance and communicating v plan
  • Champion a customer-first approach
  • Leading the creation of appropriate assets, copy and designs
  • Achieving appropriate sign off for your campaign collateral
  • Maximizing use of our CRM capabilities and partners
  • Co-ordinating campaign targeting across all customer touchpoints
  • Co-ordinating the testing and deployment of campaigns
  • Accountable for legal and regulatory compliance of campaigns
  • Execute according to the Base Programme handbook approach
  • Coach and Manage where relevant
  • Driving optimisations to marketing plans
  • Develop robust test and learn frameworks
  • Look for opportunities to improve efficiency and effectiveness
  • Proactively recommending opportunities to improve customer experience and drive customer value

Requirements

  • Strong experience in a CRM/Trading/Lifecycle Management role
  • Preferred experience of broadband proposition or product knowledge
  • Demonstrated success in building relationships and influencing decisions at Senior Manager and Director level
  • Experienced in managing and coaching

What we offer

  • Annual on target bonus 10%
  • BT Pension scheme
  • minimum 5% employee contribution, BT contribution 10%
  • 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours
  • 2 weeks carer’s leave
  • From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy
  • Enhanced women’s health support
  • Life Assurance (4 x life cover pay)
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans
  • My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers
  • Discounted EE TV including TNT Sport and the NOW Entertainment membership
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc
  • Volunteering days
  • Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV’
  • 24/7 private virtual GP appointments for UK colleagues
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