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Commercial Marketing Manager

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Aston Villa Football Club

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Location:
United Kingdom , Birmingham

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Category:
-

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Contract Type:
Not provided

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Salary:

42000.00 GBP / Year
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Job Description:

The Marketing Department sits within the wider commercial department and plays a central role in delivering creative, data-driven marketing campaigns to help us achieve our ambitious growth targets. We have an opportunity for a creative-data driven marketer to join our high-performing team to provide maternity cover and play their part in the next chapter of our journey – working a pace, collaborating across the Club and helping shape the fan experience for millions.

Job Responsibility:

  • Lead on high impact, multi-channel marketing campaigns that drive sales and engagement across major revenue driving areas: retail, club stores, memberships and stadium tours
  • Own end-to-end campaigns from planning and product positioning to market execution, for key moments such as kit launches, seasonal peaks, membership acquisition and renewals
  • Work closely with digital content and creative teams to develop compelling assets that bring campaigns to life
  • Use insights, CRM, and performance data to continually optimise activity and improve ROI
  • Collaborate with teams across Retail, Ticketing, Memberships, amongst others to deliver a seamless, best-in-class experience for supporters

Requirements:

  • Proven experience in commercial or consumer marketing, ideally within the sport, retail, or entertainment industry
  • Strong understanding of digital channels, CRM ecommerce and customer journeys
  • Confident in managing, planning and delivering multi-channel campaigns
  • Excellent copywriting, creative briefing and evaluation skills
  • Data driven and proficient in using marketing analytics, CRM tools and reporting dashboards
  • Ability to work flexibly as the club requires, this may include matchday working evenings and weekends, and other stadium events where required
  • Must have access to a vehicle and / or the ability to travel between our Club sites
  • Villa Park, London Office and Bodymoor Heath Training Ground

Additional Information:

Job Posted:
January 03, 2026

Expiration:
January 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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