CrawlJobs Logo

Commercial Marketing Manager, Broadband Customer Management

United States, Overland Park Employment contract 84200.00 - 151900.00 USD / Year · Job Posted May 15, 2026
Apply Position
Job Link Share

Job Description

The Commercial Marketing Manager is responsible for analyzing and developing strategies that influence revenue, lifecycle and customer retention across T-Mobile’s Broadband portfolio. Requires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. The Commercial Marketing Manager will partner with Finance, Market Intelligence, Product, Marketing, Program Management, Analytics, and Operations to define and execute strategic vision. This is a high-impact opportunity for a strategic, analytically rigorous, and financially minded professional to identify new solutions, build business cases to drive strategic decisions, and deliver measurable outcomes in a fast-paced environment. This role will primarily own Fiber customer migration, but will also support Fiber and Home Internet disconnect, revenue, and lifecycle analysis as needed.

Job Responsibility

  • Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy
  • Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers
  • Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights
  • Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data
  • Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes
  • Collaborate with marketing partners to develop customer journeys and communications based on data-driven customer segmentation and lifecycle insights
  • Also responsible for other duties/projects as assigned by business management as needed

Requirements

  • Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
  • 4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods
  • Analyzing customer, business, and industry data to drive business performance
  • proficiency with data analysis tools, dashboards, and reporting platforms
  • Business case development and financial modeling to support strategic recommendations
  • Driving strategy cross-functionally across large, matrixed organizations
  • At least 18 years of age
  • Legally authorized to work in the United States

What we offer

  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • access to free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • paid time off and up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • access to commuter and transit programs

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Commercial Marketing Manager, Broadband Customer Management

8 matching positions

Sr Commercial Marketing Manager – Customer Growth & Segmentation

The Sr. Commercial Marketing Manager, Customer Growth & Segmentation is responsi...
Location
Location
United States , Bellevue; Denver
Salary
Salary:
109300.00 - 197200.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience
  • advanced degree preferred
  • 7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines
  • Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries
  • Strong strategic thinking and analytical capabilities, with the ability to translate customer, market, and performance insights into actionable business strategies
  • Experience developing value propositions, go-to-market plans, and targeted customer strategies that drive measurable business outcomes
  • Demonstrated success leading cross-functional initiatives and influencing stakeholders across matrixed organizations
  • Strong communication, storytelling, and presentation skills
  • Entrepreneurial mindset with a passion for innovation and problem solving
  • At least 18 years of age
Job Responsibility
Job Responsibility
  • Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition
  • Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives
  • Partner cross-functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go-to-market initiatives
  • Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement
  • Present strategic recommendations, opportunity assessments, and performance updates to senior leadership
  • Also responsible for other duties/projects assigned by business management as needed
What we offer
What we offer
  • Competitive base salary and compensation package
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Free, year-round money coaches
  • Medical, dental and vision insurance
  • Flexible spending account
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Fulltime
Read More
Arrow Right

Fiber Commercial Marketing Manager - West

The Commercial Market Manager drives business outcomes by leveraging quantitativ...
Location
Location
United States , Phoenix
Salary
Salary:
84200.00 - 151900.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field plus 5 years of related work experience OR Advanced degree with 3 years of related experience
  • 4-7 years of marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods
  • Strong communications skills by presentation, written and verbal methods
  • Strong leadership and ability to influence cross-functional teams
  • Proven success in local market development in Broadband industry to drive market success
  • Expertise in overseeing market intelligence, playbook development, and executing go-to-market strategies for accelerated penetration
  • Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories
  • Strong analytical skills with experience in data-driven decision-making to drive business performance
  • Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives
  • At least 18 years of age
Job Responsibility
Job Responsibility
  • Develop and execute quarterly and hyper-local marketing initiatives to achieve acquisition and penetration targets through cross-functional collaboration with Sales, Finance, and Operations, including deployment and post-launch evaluation
  • Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies
  • Identify market-level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning
  • Own end-to-end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test-and-learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI)
  • Develop executive-ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data-driven decisions for senior leadership and field sales teams
  • Also responsible for other duties/projects as assigned by business management as needed
What we offer
What we offer
  • Medical, dental and vision insurance
  • Flexible spending account
  • 401(k)
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Fulltime
Read More
Arrow Right

Sr Integrated Marketing Manager - Broadband Performance

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees...
Location
Location
United States , Bellevue; Overland Park; Denver
Salary
Salary:
109200.00 - 196900.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, marketing, or a related field and 7 years of related work experience. Or, combination of education and experience deemed equivalent
  • Master’s or advanced degree preferred
  • 7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
  • 4+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
  • Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
  • Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
  • Experience with data-driven and database marketing techniques
  • Adobe Analytics and media platform experience strongly preferred
  • Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
  • Experience in Salesforce, Marketing Cloud, Adobe
Job Responsibility
Job Responsibility
  • Serve as the primary point of contact for digital acquisition performance across paid, owned, and earned channels for T-Mobile Broadband (Fiber and HSI), partnering with Commercial Marketing, Brand, Media, and Media Analytics teams
  • Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
  • Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
  • Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
  • Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
  • Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
  • Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
  • Embrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources — continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization
  • Perform additional duties and projects as assigned to support evolving business needs
What we offer
What we offer
  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • access to free, year-round money coaches
  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending account
  • paid time off
  • Fulltime
Read More
Arrow Right

Commercial Marketing Manager

Our ability to deliver brilliant personalised experiences and base programmes fo...
Location
Location
United Kingdom , London; Birmingham; Bristol
Salary
Salary:
Not provided
plus.net Logo
Plusnet
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong experience in a CRM/Trading/Lifecycle Management role
  • Preferred experience of broadband proposition or product knowledge
  • Demonstrated success in building relationships and influencing decisions at Senior Manager and Director level
  • Experienced in managing and coaching
Job Responsibility
Job Responsibility
  • Accountable for delivering brilliant, personalised multi-channel marketing communications programmes
  • Developing inbound and outbound data driven comms always-on programmes and plans and designing touch points which meet your business objectives
  • Own and develop your cohorts for your always-on programmes using a data science approach and NBA capabilities
  • Own and develop cohort and programme-based offers or propositions
  • Develop multi-channel customer experiences
  • Ownership of self serving performance and communicating v plan
  • Champion a customer-first approach
  • Leading the creation of appropriate assets, copy and designs
  • Achieving appropriate sign off for your campaign collateral
  • Maximizing use of our CRM capabilities and partners
What we offer
What we offer
  • Annual on target bonus 10%
  • BT Pension scheme
  • minimum 5% employee contribution, BT contribution 10%
  • 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours
  • 2 weeks carer’s leave
  • From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy
  • Enhanced women’s health support
  • Life Assurance (4 x life cover pay)
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans
  • Fulltime
Read More
Arrow Right

Sr Product Marketing Manager, Small Business & Pre-paid Internet

As a Senior Product Marketing Manager on the T-Mobile Broadband Product & Portfo...
Location
Location
United States , Bellevue
Salary
Salary:
119600.00 - 215700.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience. Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science
  • 5+ years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines
  • Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets
  • Strong strategic thinking and analytical capabilities, with the ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives
  • Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations
  • Experience identifying customer insights and translating them into innovative products, value propositions, and go-to-market strategies
  • Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks
  • Experience building business cases, opportunity sizing models, and KPI frameworks to support data-driven decision making
  • Exceptional communication, storytelling, and executive presentation skills
  • Entrepreneurial mindset with a passion for innovation, problem solving, and challenging conventional thinking
Job Responsibility
Job Responsibility
  • Lead the strategic development and evolution of T-Mobile’s broadband product portfolio for Small Business and Prepaid segments, with accountability for portfolio growth and business performance
  • Define long-term portfolio and roadmap strategies grounded in customer insights, market intelligence, competitive dynamics, and emerging technology trends
  • Identify and evaluate new market opportunities, consumer segments, and growth vectors to inform future product innovation and commercialization strategies
  • Translate customer behaviors, pain points, and purchase drivers into differentiated product concepts, value propositions, features, and experiences
  • Develop strategic business cases, product briefs, opportunity sizing, and customer segmentation frameworks to support investment decisions and portfolio prioritization
  • Partner closely with Consumer Insights, Analytics, Competitive Intelligence, and Market Research teams to uncover actionable insights that shape product direction and positioning
  • Lead cross-functional alignment across Product, Pricing, Marketing, Sales, and Operations teams to successfully bring new products and capabilities to market
  • Influence pricing and offer strategies in partnership with Pricing teams to optimize customer adoption, value perception, and business outcomes
  • Drive commercialization and go-to-market strategy development, including positioning, messaging, launch planning, channel strategy, and customer-facing communications
  • Establish KPIs and performance frameworks to measure product success, customer adoption, and portfolio health, using data-driven insights to continuously optimize strategy
What we offer
What we offer
  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • Fulltime
Read More
Arrow Right

Digital Base Management Manager

The eCommerce Base Management Manager exists to drive customer value, revenue gr...
Location
Location
United States , Charlotte
Salary
Salary:
Not provided
brightspeed.com Logo
Brightspeed
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, marketing, information systems, digital commerce, or a related field
  • Minimum of 5 years of experience in eCommerce, digital product management, or base/customer lifecycle management
  • Minimum of 3 years of experience driving customer-facing digital experiences tied to revenue, retention, or customer satisfaction outcomes
  • Experience with authenticated eCommerce or self-service platforms
  • Working knowledge of CRM, personalization, and digital analytics tools
  • Strong understanding of customer lifecycle management, upsell, cross-sell, and retention strategies
  • Ability to analyze performance metrics and translate insights into actionable improvements
  • English — required
Job Responsibility
Job Responsibility
  • Owns the vision, roadmap, and performance of digital self-service experiences for broadband customers, including account management, Wi-Fi management, and online support capabilities
  • Leads the development and optimization of personalized eCommerce journeys that drive speed upgrades, value-added service adoption, and retention outcomes across authenticated customer channels
  • Partners with Marketing Base Management and CRM teams to align lifecycle strategies, offers, and messaging with digital execution and personalization capabilities
  • Uses customer insights, behavioral data, and experimentation to continuously improve conversion, engagement, and customer satisfaction across self-service touchpoints
  • Establishes and tracks performance against key KPIs including churn reduction, ARPU growth, value-added service attach rates, and Net Promoter Score (NPS)
  • Exercises independent judgment to prioritize initiatives, balance customer experience with commercial goals, and make data-informed decisions on roadmap tradeoffs and enhancements
What we offer
What we offer
  • competitive medical, dental, vision, and life insurance
  • employee assistance program
  • 401K plan with company match
  • host of voluntary benefits
  • Fulltime
Read More
Arrow Right

Digital Base Management Manager

The eCommerce Base Management Manager exists to drive customer value, revenue gr...
Location
Location
United States , Charlotte
Salary
Salary:
Not provided
brightspeed.com Logo
Brightspeed
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, marketing, information systems, digital commerce, or a related field
  • Minimum of 5 years of experience in eCommerce, digital product management, or base/customer lifecycle management
  • Minimum of 3 years of experience driving customer-facing digital experiences tied to revenue, retention, or customer satisfaction outcomes
  • Experience with authenticated eCommerce or self-service platforms
  • Working knowledge of CRM, personalization, and digital analytics tools
  • Strong understanding of customer lifecycle management, upsell, cross-sell, and retention strategies
  • Ability to analyze performance metrics and translate insights into actionable improvements
  • English — required
Job Responsibility
Job Responsibility
  • Owns the vision, roadmap, and performance of digital self-service experiences for broadband customers, including account management, Wi-Fi management, and online support capabilities
  • Leads the development and optimization of personalized eCommerce journeys that drive speed upgrades, value-added service adoption, and retention outcomes across authenticated customer channels
  • Partners with Marketing Base Management and CRM teams to align lifecycle strategies, offers, and messaging with digital execution and personalization capabilities
  • Uses customer insights, behavioral data, and experimentation to continuously improve conversion, engagement, and customer satisfaction across self-service touchpoints
  • Establishes and tracks performance against key KPIs including churn reduction, ARPU growth, value-added service attach rates, and Net Promoter Score (NPS)
  • Exercises independent judgment to prioritize initiatives, balance customer experience with commercial goals, and make data-informed decisions on roadmap tradeoffs and enhancements
What we offer
What we offer
  • competitive medical, dental, vision, and life insurance
  • employee assistance program
  • 401K plan with company match
  • host of voluntary benefits
  • Fulltime
Read More
Arrow Right

Integrated Marketing Manager - Small Business Acquisition

Lead the development and execution of data-driven Small Business acquisition str...
Location
Location
United States , Bellevue; Denver; Overland Park
Salary
Salary:
88200.00 - 159200.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent. Master’s or advanced degree preferred
  • 3+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
  • 2+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
  • Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
  • Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
  • Experience with data-driven and database marketing techniques
  • Adobe Analytics and media platform experience strongly preferred
  • Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
  • Experience in Salesforce, Marketing Cloud, Adobe
  • End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
Job Responsibility
Job Responsibility
  • Serve as the primary point of contact for tactical acquisition media campaigns for 5G Home Internet, partnering with Broadband Marketing and internal Media teams
  • Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
  • Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
  • Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
  • Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
  • Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
  • Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
  • Perform additional duties and projects as assigned to support evolving business needs
What we offer
What we offer
  • Annual bonus or periodic sales incentive or bonus
  • Medical, dental and vision insurance
  • Flexible spending account
  • 401(k)
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Fulltime
Read More
Arrow Right