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The Commercial Marketing Manager is responsible for analyzing and developing strategies that influence revenue, lifecycle and customer retention across T-Mobile’s Broadband portfolio. Requires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. The Commercial Marketing Manager will partner with Finance, Market Intelligence, Product, Marketing, Program Management, Analytics, and Operations to define and execute strategic vision. This is a high-impact opportunity for a strategic, analytically rigorous, and financially minded professional to identify new solutions, build business cases to drive strategic decisions, and deliver measurable outcomes in a fast-paced environment. This role will primarily own Fiber customer migration, but will also support Fiber and Home Internet disconnect, revenue, and lifecycle analysis as needed.
Job Responsibility
Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy
Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers
Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights
Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data
Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes
Collaborate with marketing partners to develop customer journeys and communications based on data-driven customer segmentation and lifecycle insights
Also responsible for other duties/projects as assigned by business management as needed
Requirements
Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods
Analyzing customer, business, and industry data to drive business performance
proficiency with data analysis tools, dashboards, and reporting platforms
Business case development and financial modeling to support strategic recommendations
Driving strategy cross-functionally across large, matrixed organizations