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We're partnering with an exciting, innovative and fast-growing soft drinks business that is challenging convention and making a real impact across the UK market. With a 10 year history in the business, this product is a known name across Casual Dining, QSR and OOH channels – along with a strong ethical and sustainable impact. As Commercial Manager, you will play a pivotal role in driving distribution, sales and brand visibility across the Out of Home landscape. You'll be responsible for managing and developing strategic relationships with wholesale and route-to-market partners, while identifying and securing new business opportunities across casual dining groups, independent QSR operators, food-to-go outlets and other high-potential channels. This is a highly visible role within the business, combining account management, new business development and brand activation to deliver sustainable growth.
Job Responsibility
Manage and develop relationships with key wholesale and route-to-market partners
Drive distribution and sales growth across the Out of Home sector
Identify, target and win new business opportunities within casual dining, independent QSR and food-to-go channels
Build and execute joint business plans with key partners
Collaborate closely with marketing and leadership teams to maximise brand visibility and customer engagement
Represent the business at industry trade shows, exhibitions and customer events
Deliver compelling customer presentations and support commercial activations
Monitor market trends, competitor activity and customer opportunities to identify growth areas
Maintain a strong pipeline of opportunities and deliver against ambitious growth targets
Requirements
Proven experience managing wholesale and route-to-market partners within FMCG, foodservice or beverages
A strong track record of winning and developing new business
Experience working across Out of Home channels, including casual dining, QSR, food-to-go or convenience
Excellent relationship management and negotiation skills
Confidence presenting to customers and stakeholders at all levels
Experience supporting trade shows, industry events and customer activations
Strong commercial acumen with the ability to identify and convert growth opportunities
A proactive, hands-on approach and the ability to work autonomously
What we offer
A competitive salary and performance-based bonuses, including travel allowances and expenses
Opportunities for professional development and career growth