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Direct Line Group Logo Direct Line Group · IT - Software Development

Commercial Manager - Digital

United Kingdom, London · Job Posted May 20, 2026
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Job Description

Commercial Manager – Digital London- Hybrid/Permanent DLG is evolving. Across every part of our business, we're embracing innovation and putting customers at the heart of everything we do. Join us and you'll not only be recognised for your skills, you'll be empowered to grow them, make a real impact, and shape the future of insurance analytics. We're looking for a Commercial Manager – Digital to join our Motor Team—someone who thrives on daily performance, has a sharp eye for commercial value, and can lead the evolution of our digital customer journeys. As a key member of the team, you will define and deliver the commercial plans that power our digital experience across New Business, In-life servicing, and Renewals. This isn't just about maintaining the status quo; it's about identifying strategic initiatives that maximize both commercial outcomes and customer satisfaction across one of the largest cost base in our business.

Job Responsibility

  • Drive Commercial Performance: Take full accountability for the commercial success of our digital customer journeys, ensuring value is maximized at every touchpoint from acquisition to renewal
  • Strategic Planning: Own and develop robust plans to enhance our digital value proposition, identifying new opportunities to optimize performance
  • Prioritisation & Execution: Ruthlessly prioritize the digital roadmap, building consensus across teams while remaining comfortable as the ultimate decision-maker to ensure the highest-value initiatives are delivered
  • Data-Driven Insight: Use complex data and insights to identify opportunities, inform high-stakes decision-making, and track daily performance against targets
  • Cross-Functional Partnership: Collaborate with experts across Digital, Operations, Change Delivery, Marketing, Product, and Pricing to bring commercial plans to life
  • Stakeholder Influence: Communicate performance, outlook, and strategy to senior stakeholders, providing clear, compelling narratives and staying confident when delivering contrary or unpopular advice to leaders

Requirements

  • Commercial Acumen: Highly numerate with knowledge and experience in managing commercial performance within a fast-paced environment
  • Digital Expertise: Knowledge and experience of what it takes to develop and maintain a high-performing digital journey in a highly regulated industry
  • Strategic Prioritisation: Proven ability to manage competing demands and prioritize effectively, ensuring focus remains on the most impactful commercial outcomes
  • Stakeholder Management: Knowledge and experience in building effective relationships across technical and non-technical teams, with the ability to summarize complex topics clearly
  • Innovation Mindset: A self-starter who challenges assumptions and is motivated to deliver quality while striving for continual improvement

What we offer

  • Employer contributed pension
  • Annual company bonus
  • Discounts on Insurance products
  • Generous holiday allowance
  • Flexible benefits package including optional health and dental insurance
  • Buy as you earn share scheme
  • Employee discounts and cashback
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