Commercial Events Director Job at Immediate Media Co (London)

Job Description

Commercial Events Director, BBC Gardeners’ World Live and Fairs. Immediate Live is the UK’s leading consumer events company. From craft and gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live.

Job Responsibility

Manage the P&L for 3 events
Lead a team of 4 direct reports plus a wider team of 9 permanents and 2 freelancers across sales, sponsorship, marketing, content and operations
Oversee the BBC Gardeners’ World Live event plus the BBC Gardeners’ World Fairs (Spring & Autumn)
Grow the show's contribution by identifying new content opportunities, organic growth, and brand extensions
Manage and develop the sales, sponsorship, content and marketing teams
Collaborate with the wider Gardeners’ World brands and central teams to align content with brand initiatives
Oversee the financial performance of each event, managing the overall show budgets
In collaboration with the Portfolio Director, deliver a budget and KPIs for each show
Lead the planning and execution of each event
Track and evaluate the effectiveness of event activities, sponsorships, and marketing campaigns
Build and maintain strong relationships with key stakeholders
Work closely with the wider Gardeners’ World brand team
Build relationships with industry stakeholders
Monitor key competition
Ensure that carbon emission tracking is completed
Manage and mentor a diverse team
Work closely with the Portfolio Marketing Manager and central Brand Marketing Director and Digital Director
With the Sales Manager, create a sales strategy and plan for each event
Work with the Horticultural Event Manager to ensure there is a clear content strategy
Lead on recruitment process for any new hires
Work with Sponsorship Manager and Sales Manager to develop and implement strategies to achieve sponsorship revenue targets
Identify potential sponsors, create compelling sponsorship packages
Lead on account management of key clients
Deliver a contribution of £150k to the sponsorship targets across the 3 shows

Requirements

Proven experience in a senior role within the events industry, ideally working across consumer events
Strong team management experience, including managing cross-functional teams across marketing and sales
Sales experience, including closing larger deals and working with key clients/ partners is essential
Strong financial acumen and experience with P&L management
Excellent negotiation and relationship-building skills
Strong organisational and project management skills
Ability to work independently and as part of a team
Demonstrate the ability to think strategically

What we offer

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave
Pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces

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Commercial Events Director

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