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The Marketing Director is a pivotal leadership role, responsible for defining and executing the integrated marketing and communications vision for Lotus across Europe and the UK. This strategic leader will architect brand campaigns, pioneer our digital and social presence, and orchestrate marketing PR initiatives that elevate our brand equity while directly fueling sales growth. This role demands a proven leader who can seamlessly bridge European and Chinese digital marketing practices to create a distinct competitive advantage.
Job Responsibility
Develop and own the overarching marketing strategy
Champion creative excellence by conceiving and directing high-impact, innovative product launch campaigns and brand experiences
Provide visionary leadership to media and creative agencies
Spearhead our digital transformation by building our social media ecosystem from the ground up
Oversee the strategic development and user experience of the company’s official website and mobile app
Direct a comprehensive Marketing PR strategy
Cultivate and leverage senior-level relationships with key media, influencers, and industry partners
Ensure a consistent and powerful brand narrative across all internal and external communication channels
Oversee product launches
Collaborate with engineering, sales, and product teams
Planning, organize and manage marketing events and promotion
Analyze competitors, pricing, and customer insights
Partner with country directors and sales teams to develop and execute hyper-localized retail marketing activities and dealer events
Equip the dealer network with powerful marketing tools, materials, and co-op advertising guidance
Analyze market performance to continuously refine marketing support and maximize return on investment
Requirements
Progressive experience in marketing and PR, with previous experience in a senior leadership role (Director / Head of / VP level) within an international setting
Mandatory experience working with OEM global luxury brands, deep understanding of the high-net-worth consumer mindset
Fluent in English is essential for effective communication with global stakeholders, bilingual and multi-language is desirable
Expertise in social media and digital marketing landscapes, with a proven ability to adapt and apply successful strategies to the European and UK markets
A distinguished leadership style, exceptional in cross-team collaboration and resource integration
Strong commercial acumen with a demonstrable track record of converting brand strategies into measurable sales leads and revenue growth
Bachelor’s degree or equivalent in Marketing, Communications, Business or relevant field