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Commercial Director

Egypt, Sharm El Sheikh · Job Posted February 18, 2026
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Job Description

The Commercial Director leads the resort’s overall Sales and Marketing efforts, driving revenue generation across all market segments, managing key client relationships, and overseeing the performance and development of a high-performing Sales & Marketing team including Sales, Events (Conference Services), Public Relations, Revenue Management and Reservations. This role requires strong commercial acumen, leadership skills, and the ability to adapt strategies to the unique challenges of operating in a remote destination.

Job Responsibility

  • Develop and execute strategies to achieve revenue targets across rooms, events, and ancillary services
  • Monitor current and future market trends to proactively adjust commercial plans and optimize performance
  • Direct individual and group sales activity, ensuring an optimal business mix across transient, leisure, group, MICE segments
  • Lead major sales efforts with Director of Sales, and support the sales team in high-value negotiations
  • Oversee the development of integrated marketing plans, including digital, Public Relations, social media, promotional and paid media strategies
  • The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability
  • Develop and implement the Annual Commercial Plan
  • Prepare, monitor and control the annual commercial budget. Ensure brand consistency in all internal and external communications, including third-party and corporate materials
  • Represent the resort in trade shows, events, and industry forums to enhance visibility and market presence when required
  • Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive
  • Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business
  • Lead, train, and mentor the Commercial team, setting clear KPIs and conducting regular performance evaluations
  • Establish and monitor annual sales goals, budgets, and incentive plans
  • Coordinate departmental action plans, sales trips, promotions, and special events
  • Co-ordinate sales activities with WSOs
  • Manage inventory control, pricing strategy, and availability for guest rooms and event space
  • Review and resolve booking conflicts, cancellations, or client issues, ensuring optimal service and profitability
  • Develop and approve travel schedules and budgets
  • Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions
  • Maintain strong relationships with key clients and accounts
  • Provide “one-up” sales assistance for all key accounts
  • Ensure high service standards and personalized communication throughout the sales process
  • Promote guest loyalty and generate repeat business through proactive engagement and follow-up
  • Analyze sales data (C360, RevFinder, Adobe Analytics, etc.), competitor activity, and customer behavior to inform strategic decisions
  • Provide accurate forecasts and performance reports to senior leadership
  • Contribute to budgeting, revenue forecasting, and long-term business planning
  • Coordinate with operations, revenue, and front office teams to ensure alignment of sales and reservations strategies with guest experience and operational capabilities
  • Conduct regular interdepartmental meetings to optimize communication and planning for booked business
  • Ability to manage different stakeholder relationships including ownership groups, corporate personnel, interdepartmental relationships and local communities
  • Utilize and oversee CRM and sales systems (e.g., Golden Sales and Catering, PMS) to support sales activity and reporting
  • Implement and maintain automated processes for tracking, reservations, and client relationship management
  • Implement systems to ensure Commercial programs achieve projected results
  • Assist in the preparation and control of the Commercial budget
  • Ensure departmental cost efficiency, including management of direct selling costs
  • Align commercial activities with broader resort business goals and operational strategies

Requirements

  • Bachelor’s degree in Hospitality, Marketing, Business, or related field
  • Previous Commercial Director position is a plus, minimum of 4 years experience in luxury hospitality in one of the commercial discplines
  • Requires strong revenue and budget management skills
  • Proven track record of success in driving revenue and team performance
  • Strong knowledge of digital marketing, OTA platforms, and CRM systems is preferred
  • Excellent communication, negotiation, and interpersonal skills
  • English: Advanced level (spoken and written). Must be able to effectively interact with international guests, draft professional emails and reports, and actively participate in work-related meetings conducted in English
  • Implement systems to ensure sales and marketing programs achieve projected results
  • Understand, utilize and supervise the installation of automated sales and reservations systems

Nice to have

Arabic and any other language is a plus but not required

What we offer

  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals

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