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Strategic P&L Stewardship: Full accountability for BU financial health
balancing aggressive top-line acceleration with rigorous EBITDA margin protection and pricing integrity
Commercial Synergies: Orchestrating E-commerce, Brand, and Trade Marketing into a unified commercial engine to optimize ROI and ensure brand consistency across all touchpoints
Omni-Channel Expansion: Deepening top-tier platform alliances (Tmall, JD, Douyin) while scaling New Retail and offline penetration to diversify revenue streams
Agile Leadership: Building a high-performance, 150+ person team culture rooted in test-and-learn agility and robust talent succession
Global-Local Orchestration: Serving as the strategic bridge between China's high-velocity operations and global stakeholders to align resources and vision
Requirements
Proven success managing RMB 1B+ E-commerce-led businesses with full P&L ownership
A blend of Global MNC methodology and Local entrepreneurial grit
Deep expertise in Beauty, Nutrition, Consumer Health, or Premium Electronics
Expert strategist in China's digital ecosystem (especially Douyin) with a clear omni-channel vision
Hands-on leader, resilient in ambiguity, with fluent English and Mandarin for high-level stakeholder management