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As the Commercial Director you will build, lead, coach, train and develop a strong team, incorporating existing talent and recruiting new team members where necessary. Your craftmanship will help balance the specific needs of sales and marketing staff by building a positive and creative work environment. Build trust and confidence with stakeholders, including ownership and home office. In conjunction with the General Manager provide direction on pricing, Revenue Management, MarCom, Rooms and Catering sales strategy and tactics.
Job Responsibility:
Build, lead, coach, train and develop a strong team
Build trust and confidence with stakeholders, including ownership and home office
Provide direction on pricing, Revenue Management, MarCom, Rooms and Catering sales strategy and tactics
Develop a dynamic and open communication process between all parties
Actively participate in regular revenue meetings to drive hotel revenue generating plans
Understands the different needs of market segments and implement strategies/programs as appropriate to maximize revenue generation and profitability
Builds and maintains Optimal Business Mix, strong revenue generation efforts in all areas including Spa, Restaurants and Bars
Leader of revenue generation strategy and culture
Develop and implement the Annual Marketing Plan and budget process
Analyse the property’s USPs and identify the direct sales, advertising, and public relations programs necessary
Develop marketing programs consistent with Four Seasons style and positioning
In conjunction with Director of Sales, identify sources of business available to the hotel and establish priority marketing
Review and monitor competitive hotels
Initiate and supervise the implementation of all sales and marketing office procedures
Manage resort presence and content across all communication channels
Develop Public Relations Strategy and oversee updates and execution
Craft Social Media strategy and distribution outlets
Develop the Sales and Marketing budget
Provide 'Two up' sales assistance for all key accounts
Ensure fluid communication with WSOs regarding market changes, business needs and priorities
Develop and approve sales travel budgets
Establish goals and monitor performance to meet property revenue objectives
Review the performance of each salesperson and approve quarterly and annual incentive results
Develop and maintain a succession plan for management positions in Sales, Reservations, Public Relations and Revenue Management
Travel as required
Requirements:
University or college degree, preferred Marketing or Hospitality emphasis important
Minimum 3 to 5 years of experience in a related position
Extensive luxury resort experience dealing as a Commercial Director preferably with accountability of handling multiple P&L
Team player, with the ability to forge solid working relationships
Ability to think critically and evaluate best possible solutions, resources and procedures
Ability to work independently, solve problems, take initiative and demonstrate solid judgment
Is well organized, able to set priorities, assess / measures results, and be detailed oriented
Has the ability to multi-task, solution oriented, ability to assess situations and exercise good judgement
Revenue management practices
Property pricing strategies
Knowledge of Revenue channels, OTA, Wholesale, digital, etc.
Knowledge of Corporate marketing resources and allocation
Luxury traveller preferences
Competitive environment, competitive marketing practices and advantages
Marketing Communications includes but is not limited to search marketing, direct marketing, content marketing, social media marketing, print and display advertising
Knowledge and appreciation of both video and still photography production
Outstanding resource and budget management skills
Strong overall business perspective
Combination of strategic thinking and strong tactical execution
Effective leader of a team
What we offer:
Comprehensive Salary and a comprehensive benefits package
Excellent Training and Development opportunities
Employee Discount for stays at any Four Seasons worldwide