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Commercial Director

United Kingdom, London 80000.00 - 90000.00 GBP / Year · Job Posted January 29, 2026
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Job Responsibility

  • Own and drive the commercial performance of a large-scale international business event, with full accountability for delegate and sponsorship revenue delivery and growth
  • Lead revenue generation across multiple commercial products, managing a substantial annual revenue target in the eight-figure range
  • Secure new business while protecting and expanding value from strategic accounts through long-term relationship development
  • Design and deliver tailored commercial proposals that maximise client investment and partnership value
  • Set, monitor, and achieve annual and quarterly revenue targets through disciplined pipeline and opportunity management
  • Define and execute a clear commercial strategy for delegate and sponsorship sales, aligned with wider organisational objectives
  • Identify new markets, partnership models, and monetisation opportunities to support sustained growth
  • Provide market insight and client feedback to inform product positioning, pricing, and future development
  • Ensure a compelling and differentiated commercial proposition that maintains a premium market position
  • Build detailed market plans and territory strategies, including account mapping and prioritisation across regions
  • Oversee the creation of high-quality commercial sales materials that reflect a premium brand and can be deployed consistently across teams
  • Lead, mentor, and develop a high-performing commercial team, setting clear expectations and driving accountability
  • Create a collaborative, performance-driven culture focused on continuous improvement and talent retention
  • Deliver accurate forecasting, pipeline reporting, and commercial performance updates to senior leadership
  • Monitor return on investment across major initiatives and partnerships, ensuring governance and compliance standards are met
  • Maintain strong awareness of global industry trends, translating insights into competitive and commercial advantage
  • Work closely with marketing, content, operations, and leadership teams to ensure aligned delivery and an integrated client experience

Requirements

  • Bachelor’s degree in business, marketing, economics, or a related discipline
  • postgraduate qualification preferred
  • Extensive experience (10+ years) in senior commercial, sales, or business development leadership roles within large-scale B2B events, media, or exhibition environments
  • Proven success delivering and scaling multi-million revenue portfolios across sponsorship, delegate sales, and partnerships
  • Demonstrated ability to lead, inspire, and retain high-performing commercial teams across multiple markets
  • Strong background in developing and executing commercial strategies that deliver sustainable, long-term growth
  • Experience managing complex, high-value negotiations with senior decision-makers
  • Exceptional commercial acumen, with the ability to identify, structure, and monetise new opportunities
  • Strategic thinker capable of balancing long-term vision with short-term execution
  • Highly effective negotiator and influencer with strong stakeholder management skills
  • Advanced analytical and financial capability, including forecasting, budgeting, and performance analysis
  • Confident communicator with strong presentation and relationship-building skills at executive level
  • Comfortable operating in fast-paced, high-pressure environments with evolving market dynamics
  • Collaborative leadership style with a strong cross-functional mindset and results-driven approach
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