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Lead and scale a nationwide Water Solutions business within the steel industry. Own both B2B & B2C channels (retail outlets + online platforms like Shopee). High-impact leadership role with direct influence on strategy, revenue, and market expansion.
Job Responsibility:
Lead overall B2B and B2C sales operations for the Water Solutions business
Manage and coach Sales Executives across physical outlets and online platforms
Develop and execute nationwide sales and growth strategies
Drive performance across offline retail and e-commerce channels (e.g. Shopee)
Identify new markets, customer segments, and distribution opportunities
Work closely with the MD on commercial planning and business direction
Strengthen relationships with key customers, partners, and distributors
Monitor market trends and competitors to refine go-to-market strategy
Ensure smooth coordination with internal teams to deliver strong customer experience
Requirements:
Strong background in commercial or sales leadership (steel, building materials, water solutions, or related industries preferred)
Proven experience managing teams and driving market expansion
Comfortable handling both B2B and B2C environments
Experience with retail and online sales channels is a strong advantage
Self-driven, entrepreneurial mindset with hands-on execution ability
Strong people management, negotiation, and communication skills
Passion for business growth and building markets from the ground up