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The Infusion Therapies and Platforms (ITP) segment is highly diverse, encompassing a broad portfolio of products and services that require different commercial selling approaches—ranging from price led to therapy driven engagement, to contract focused negotiations. Within this portfolio, Fluids and Infusion Systems contract management plays a pivotal role. In an increasingly commoditised market, success depends on offsetting price pressure through intelligent pricing strategies, effective contract and relationship management, engagement with key opinion leaders, and meaningful service differentiation. The Commercial Business Manager (CBM) is accountable for leading and executing commercial contracts, driving both volume growth and profitability. Collectively, these roles contribute to approximately $90M in annual revenues, with a clear mandate to grow and optimise utilisation of national frameworks across the UK and Ireland. Given the scale and strategic importance of the portfolio, the CBM role carries a high level of autonomy, operating within Baxter's evolved omnichannel commercial model. Each CBM is expected to maximise their personal contribution to overall financial targets while providing critical market insight that directly informs future commercial and growth strategies.
Job Responsibility:
Monitor sales performance and conduct detailed financial analysis across strategic accounts.
Develop competitive commercial strategies to optimise revenue and profitability.
Deliver accurate forecasting to support business planning and decision making.
Build and sustain strong, credible relationships across NHS stakeholders, including pharmacy, procurement, and clinical decision makers.
Effectively articulate and position Baxter's value proposition at both strategic and operational levels.
Identify early stage commercial and strategic opportunities aligned to NHS priorities, particularly within pharmacy and procurement.
Translate market insight into actionable commercial plans that support long term growth.
Play a key role in tender delivery by coordinating cross functional stakeholders and ensuring full compliance with governance requirements.
Own pre tender selling activity, commercial strategy development, and final commercial outcomes.
Drive continuous improvement in tender quality, win rates, and commercial returns.
Collaborate closely with sales, marketing, operations, and support functions to develop and execute integrated commercial strategies.
Influence internal stakeholders to align on shared commercial objectives.
Requirements:
Demonstrable experience in a relevant pharmaceutical or healthcare commercial role, with specific experience in contracts or bid management strongly preferred.
Proven success in negotiation led commercial outcomes, applying leverage and trading concessions rather than persuasion based selling.
Track record of delivering sales growth or profitability, either directly or as part of a cross functional project team.
Experience contributing to or leading complex, multistakeholder sales processes, with measurable financial wins.
Demonstrated matrix management experience and ability to influence cross functional teams.
Experience contributing to or leading tender bid submissions.
Evidence of supporting or leading the launch of new or differentiated products or services, achieving tangible business results.
Degree in Business, Life Sciences, or a related field.
Experience managing pharmaceutical or medical device wholesalers, distributors, or B2B partners.
Experience negotiating commercial contracts with Private Hospital Groups.
Experience selling services or embedding operational service elements into complex commercial agreements.
Familiarity with recognised multistakeholder selling methodologies (e.g. Miller Heiman, Complex Sale, Challenger).
Working knowledge of EU procurement legislation and NHS eProcurement strategy.
Nice to have:
Degree in Business, Life Sciences, or a related field
Experience managing pharmaceutical or medical device wholesalers, distributors, or B2B partners
Experience negotiating commercial contracts with Private Hospital Groups
Experience selling services or embedding operational service elements into complex commercial agreements (e.g. service KPIs, performance tracking, penalties)
Familiarity with recognised multistakeholder selling methodologies (e.g. Miller Heiman, Complex Sale, Challenger)
Working knowledge of EU procurement legislation and NHS eProcurement strategy