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We are seeking an experienced Commercial and Business Development Manager to lead the growth strategy for the centre. This role oversees commercial activities, including marketing, referrer engagement, and insurer pathways, while focusing on building and maintaining key relationships to drive consultant and GP referrals. The position reports to the Centre Director and works closely with senior commercial leadership.
Job Responsibility:
Lead on the design and implementation of centre’s commercial strategy aligned with the centrally defined commercial strategy
Responsibility for commercial contracts such as local corporates, military bases and health screening contracts
Develop and maintain a tactical business development plan to meet and exceed activity and revenue targets across self-pay and insured pathways
Use all marketing and performance data avenues available to monitor, analyse and report activity, adjusting strategies and action plans accordingly
Leading cross-specialty activities and regularly reviewing progress against plan, for example in the delivery of campaigns and implementing new propositions to ensure the buy-in of all relevant parties
Build a strong knowledge of our customer base and clinical USPs to keep our overall commercial strategy aligned with the wide organisation goals
Maximise patient activity and hospital capacity by supporting efficient scheduling, tracking consultant utilisation, and contributing to revenue
Participate in the quality governance structure for the centre with clinical specialist boards, centre committees and joint venture operating board
Scoping and delivery of new propositions, including defining commercial potential, target audience, customer experience, and pricing in coordination with centre directors and operational teams
Ownership of centre Commercial Committee, leading the discussion and engaging key stakeholders in commercial activities
Responsibility for tracking outreach activity on HubSpot, monitoring progress and performance against quarterly and annual KPIs across the business, and reporting on key metrics to be presented at board and to business performance teams
Adapting performance measurement and reporting as the commercial function grows, to enable the most valuable information to be analysed for continuous improvement in day-to-day management and for senior management reports
Overseeing budget and spend for the regional centre, keeping activities within monthly commercial budgets and forecasting recommended annual spend to achieve commercial activities
Support the centre’s clinical acquisition, onboarding and engagement plans to drive growth in key clinical services
Lead a robust account management programme across the senior team, ensuring strong working relationships with key consultants
Optimise consultant availability to meet service demand and maximise conversion of any enquiries to revenue generating activity
Support the Centre Director in identifying and implementing new services, pathways, and revenue-generating opportunities, including engaging with consultants to promote and develop their practice
Build and maintain strong internal and external stakeholder relationships that support sustainable business development
Taking ownership of expanding GP (Private and NHS) and corporate referrer engagement in the region, along with current relationship management
Identify new service lines and speciality opportunities in line with market demand, and work with operational teams to implement
Participate in initiatives to grow market share and enhance the centre’s reputation in the local community
Liaising between commercial and business performance teams to align commercial plans with operational capacity and readiness
Cascade multichannel central marketing campaigns locally and across digital, print and in person formats
Provide support and brand-compliant resources for local marketing collateral and campaigns such as consultant directories and product launches
Manage marketing admin tasks including raising POs, logging invoices, and maintaining the marketing budget tracker
Liaise with vendors (e.g. printers, tracking providers, event platforms) and ensure campaign costs are controlled and reconciled
Requirements:
Degree educated or equivalent professional qualification
5+ years’ experience in business development / sales and marketing
Proven experience in the business development within the healthcare industry
Able to evidence strong knowledge of account management and customer relationship management
Demonstrable experience in strategic planning and delivery
Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management
Effective presentation and communication skills and comfortable delivering presentations
Strong stakeholder management skills and able to balance sometimes conflicting views
Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances
Highly organised and able to coordinate multiple complex projects
Project management experience, including prioritisation of tasks and setting realistic timelines
Data analysis experience and comfortable creating visual performance reporting dashboards
Innovative approach to solutions and able to adapt role within a fast-paced and evolving business without pre-defined processes to follow
Nice to have:
Marketing experience preferential to assist the team with identifying audience, channel strategy and effectiveness
Preferred background in healthcare, a strong passion for the sector and driving positive change is essential
Experience of line managing staff and associated HR tasks
Understanding of private healthcare pathways for self-pay and/or privately insured patients
Previous stakeholder relationship with consultants and medical secretaries