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We are seeking an experienced Commercial and Business Development Manager to lead the growth strategy for the centre. This role oversees commercial activities, including marketing, referrer engagement, and insurer pathways, while focusing on building and maintaining key relationships to drive consultant and GP referrals.
Job Responsibility:
Drive growth in centre activity and revenue by formulating and delivering the business development strategy
Create, and gain agreement, on the commercial and business development plans linked to revenue generation targets
Translate centrally driven commercial strategies into centre focused commercial plans
Lead on the design and implementation of centre’s commercial strategy
Responsibility for commercial contracts such as local corporates, military bases and health screening contracts
Develop and maintain a tactical business development plan
Use all marketing and performance data avenues available to monitor, analyse and report activity
Leading cross-specialty activities and regularly reviewing progress against plan
Build a strong knowledge of our customer base and clinical USPs
Maximise patient activity and hospital capacity by supporting efficient scheduling
Participate in the quality governance structure for the centre
Scoping and delivery of new propositions
Ownership of centre Commercial Committee
Responsibility for tracking outreach activity on HubSpot
Adapting performance measurement and reporting
Overseeing budget and spend for the regional centre
Support the centre’s clinical acquisition, onboarding and engagement plans
Lead a robust account management programme across the senior team
Optimise consultant availability to meet service demand
Support the Centre Director in identifying and implementing new services
Build and maintain strong internal and external stakeholder relationships
Taking ownership of expanding GP (Private and NHS) and corporate referrer engagement
Identify new service lines and speciality opportunities
Participate in initiatives to grow market share
Liaising between commercial and business performance teams
Cascade multichannel central marketing campaigns locally
Provide support and brand-compliant resources for local marketing collateral
Manage marketing admin tasks including raising POs, logging invoices
Liaise with vendors (e.g. printers, tracking providers, event platforms)
Requirements:
Degree educated or equivalent professional qualification
5+ years’ experience in business development / sales and marketing
Proven experience in the business development within the healthcare industry
Able to evidence strong knowledge of account management and customer relationship management
Demonstrable experience in strategic planning and delivery
Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management
Effective presentation and communication skills and comfortable delivering presentations
Strong stakeholder management skills and able to balance sometimes conflicting views
Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances
Highly organised and able to coordinate multiple complex projects
Project management experience, including prioritisation of tasks and setting realistic timelines
Data analysis experience and comfortable creating visual performance reporting dashboards
Innovative approach to solutions and able to adapt role within a fast-paced and evolving business without pre-defined processes to follow
Nice to have:
Marketing experience preferential to assist the team with identifying audience, channel strategy and effectiveness
Preferred background in healthcare, a strong passion for the sector and driving positive change is essential
Experience of line managing staff and associated HR tasks
Understanding of private healthcare pathways for self-pay and/or privately insured patients
Previous stakeholder relationship with consultants and medical secretaries
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