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Commercial and Business Development Manager

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Welbeck Health Partners

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Location:
United Kingdom , Cambridge

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We are seeking an experienced Commercial and Business Development Manager to lead the growth strategy for the centre. This role oversees commercial activities, including marketing, referrer engagement, and insurer pathways, while focusing on building and maintaining key relationships to drive consultant and GP referrals.

Job Responsibility:

  • Drive growth in centre activity and revenue by formulating and delivering the business development strategy
  • Create, and gain agreement, on the commercial and business development plans linked to revenue generation targets
  • Translate centrally driven commercial strategies into centre focused commercial plans
  • Lead on the design and implementation of centre’s commercial strategy
  • Responsibility for commercial contracts such as local corporates, military bases and health screening contracts
  • Develop and maintain a tactical business development plan to meet and exceed activity and revenue targets
  • Use all marketing and performance data avenues available to monitor, analyse and report activity
  • Leading cross-specialty activities and regularly reviewing progress against plan
  • Build a strong knowledge of our customer base and clinical USPs
  • Maximise patient activity and hospital capacity by supporting efficient scheduling, tracking consultant utilisation, and contributing to revenue
  • Participate in the quality governance structure for the centre
  • Scoping and delivery of new propositions
  • Ownership of centre Commercial Committee
  • Responsibility for tracking outreach activity on HubSpot, monitoring progress and performance against quarterly and annual KPIs
  • Adapting performance measurement and reporting
  • Overseeing budget and spend for the regional centre
  • Support the centre’s clinical acquisition, onboarding and engagement plans
  • Lead a robust account management programme across the senior team
  • Optimise consultant availability to meet service demand
  • Support the Centre Director in identifying and implementing new services, pathways, and revenue-generating opportunities
  • Build and maintain strong internal and external stakeholder relationships
  • Taking ownership of expanding GP (Private and NHS) and corporate referrer engagement in the region
  • Identify new service lines and speciality opportunities
  • Participate in initiatives to grow market share and enhance the centre’s reputation
  • Liaising between commercial and business performance teams
  • Cascade multichannel central marketing campaigns locally
  • Provide support and brand-compliant resources for local marketing collateral and campaigns
  • Manage marketing admin tasks including raising POs, logging invoices, and maintaining the marketing budget tracker
  • Liaise with vendors (e.g. printers, tracking providers, event platforms)

Requirements:

  • Degree educated or equivalent professional qualification
  • 5+ years’ experience in business development / sales and marketing
  • Proven experience in the business development within the healthcare industry
  • Able to evidence strong knowledge of account management and customer relationship management
  • Demonstrable experience in strategic planning and delivery
  • Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management
  • Effective presentation and communication skills and comfortable delivering presentations
  • Strong stakeholder management skills and able to balance sometimes conflicting views
  • Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances
  • Highly organised and able to coordinate multiple complex projects
  • Project management experience, including prioritisation of tasks and setting realistic timelines
  • Data analysis experience and comfortable creating visual performance reporting dashboards
  • Innovative approach to solutions and able to adapt role within a fast-paced and evolving business without pre-defined processes to follow

Nice to have:

  • Marketing experience preferential to assist the team with identifying audience, channel strategy and effectiveness
  • Preferred background in healthcare, a strong passion for the sector and driving positive change is essential
  • Experience of line managing staff and associated HR tasks
  • Understanding of private healthcare pathways for self-pay and/or privately insured patients
  • Previous stakeholder relationship with consultants and medical secretaries

Additional Information:

Job Posted:
December 13, 2025

Expiration:
August 31, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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