Commercial Activity Leader, IKEA

IKEA

Location:
Philippines, Pasay City

Category:
Sales

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Commercial Activity Leader ensures vitality in IKEA stores and media by optimizing campaigns and activities to increase traffic. They use market knowledge to enhance the shopping experience, coordinate national campaigns, and drive commercial performance through strategic planning and analysis.

Job Responsibility:

Ensure vitality in our stores and all media by working closely across the commercial team to inspire visitation and engagement
Optimise campaigns, activities, and the commercial calendar to increase store and online traffic
Use knowledge of the local market and competitors to secure a relevant range mix that maximises competitive advantage and broadens our customer base
Present the IKEA range to reflect its width and depth, inspiring and satisfying the diverse tastes of our visitors
View the store through the eyes of the customer and provide constructive feedback to improve the shopping experience
Lead and evaluate the commercial planning process, influencing selling units to maximise opportunities and grow sales
Apply deep knowledge of the IKEA range, national priorities, volume commitments, and market conditions to contribute to the business plan and commercial calendar
Proactively coordinate national campaigns and high-potential activities, including market-specific initiatives, ensuring availability and clear communication
Secure volumes in line with IKEA business rules by collaborating closely with logistics and supply functions
Identify and develop new commercial potential through engaging activities, events, and campaigns
Analyse activity performance to identify successful initiatives and use insights to improve future planning
Collaborate with colleagues and matrix partners to share learnings and best practices across the region
Support stores in executing the commercial calendar, monitoring sales, stock availability, and addressing deviations
Communicate the commercial calendar in a motivating way that encourages ownership and accountability
Foster a culture of trust through open, honest, and constructive two-way feedback with colleagues
Visit stores regularly to coach commercial activity leaders, identify opportunities, and align on goals and follow-ups
Take responsibility for personal development and seek support from managers and matrix partners to grow competencies
Monitor and analyse commercial activities and KPIs to guide store leaders toward achieving sales and profitability targets
Drive commercial performance through short- and long-term action plans that support sustainable growth
Set and deliver national goals for sales, gross margin, store visitors, and other KPIs, while supporting price deviation actions
Optimise commercial opportunities for outgoing products and overstock to minimise price reductions
Control costs by working in a lean, simple, and cost-conscious way, encouraging continuous improvement

Requirements:

Strong knowledge of market trends, customer needs & desires as well as insights from consumers’ life at home
Deep understanding of the commercial drivers when planning commercial activities & events
Project management skills and how to plan, monitor, evaluate and improve processes
Experience of using consumer insights to drive business actions
Strong understanding of the drivers for an excellent customer shopping experience
Developing strategies to deliver to long term business goals
Strong analytical skills to draw insights and feed this into business decisions
Proven experience of commercial flair, history of a strong commercial performance working through a team
Knowledge of macro-environment conditions and how to capitalise or adapt based on these
Experience of a management role in an IKEA Store

Additional Information:

Job Posted:
June 23, 2025

Expiration:
July 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Commercial Activity Leader

IKEA

Location:Philippines, Pasay City

Category:Sales

Contract Type:Not provided