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Coffee Marketing Lead GR/CY

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Coca-Cola HBC

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Location:
Greece , Athens

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Coffee Marketing Lead is responsible for developing and executing strategic marketing initiatives to build brand awareness, drive brand equity, and enhance brands presence in HoReCa, through leveraging premium events and partnerships to create strong bonds between brands and targeted audience. This role will also be responsible for managing P&L, ensuring that marketing strategies not only drive brand growth but also deliver profitability. Moreover, this role will require a blend of strategic thinking, business acumen and creativity along with budget and stakeholders’ management skills to deliver measurable business growth and profitability.

Job Responsibility:

  • Drive initiatives that build brand equity, ensuring alignment with the company’s broader 24/7 vision and positioning
  • Develop and implement a marketing strategy that drives brand visibility, engagement, and loyalty
  • Identify opportunities by leveraging market insights and trends
  • Leveraging Premium Events and Partnerships
  • Create and lead planning and execution of marketing strategies that capitalize on premium events, trade shows, and high-profile partnerships to build brand equity
  • Measure and analyze the performance of the brands at these events to ensure alignment with marketing goals
  • Collaboration with Sales Team
  • Collaborate closely with Coffee sales team to align marketing strategies with sales objectives, ensuring a unified approach
  • Work with coffee experts team to ensure materials are aligned with sales strategies
  • Develop marketing initiatives that support sales efforts in driving new business, growing existing accounts, and improving customer retention
  • P&L and Budget Management
  • Develop and manage marketing budget for HoReCa activities, ensuring all campaigns, events, and materials are delivered within budget and contribute to the profitability of the business
  • Prioritize marketing investments in events, trade shows and POP materials based on their potential impact on brand awareness and sales growth
  • Track and report on budget performance, ensuring all activities are cost-effective and contribute positively to Coffee’s overall financial goals
  • Market Insights & Reporting
  • Analyze market trends, consumer behavior, and competitor activities to identify new opportunities for growth
  • Report on the performance of premium events, POP materials, and tailored campaigns, providing actionable insights and recommendations for improvement
  • Use data-driven analysis to refine strategies and ensure that marketing activities support our overall objectives

Requirements:

  • University diploma, preferable MSc in Marketing, Business Administration or related field
  • Fluent English
  • 3-4 years comparable experience in Marketing Departments, large, complex, multi-channel organizations
  • Experience in managing international brands
  • Attention to detail and strong commercial acumen
  • Experience working effectively with cross-functional teams (sales, experts) and external partners
What we offer:
  • Additional days off
  • Bonus incentives
  • Company car
  • Development opportunities
  • Equal opportunity employer
  • Work with iconic brands
  • Supportive team
  • Work from home

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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