Cmi specialist Job at Unilever (Mexico City)

Job Description

This role supports the Beauty & Wellbeing business in Mexico by partnering on strategic projects that connect the voice of the consumer with marketing, innovation, and commercial decision-making. The position is responsible for generating actionable insights that drive business growth through consumer, market, and competitive research, ensuring decisions are grounded in a deep understanding of the Mexican consumer. Is also part of a broader Consumer & Market Insights (CMI) community at local, regional, and global levels, with regular interactions and collaboration with teams across different countries. This position will serve as the key consumer insights lead, owning the consumer agenda and research plan for the Skin Care and Hair Care categories. The role is expected to build relevant, impactful insights and effectively share them with the business, ensuring impact through the use of continuous data sources, communication studies, trend research, and ad hoc investigations.

Job Responsibility

Identify consumer trends and growth opportunities from market and consumer data that can be translated into innovation initiatives or communication campaigns
Lead the execution and analysis of consumer research, both quantitative and qualitative, acting as a reference point for research methodologies and consolidating learnings across brands and channels to strengthen future recommendations
Consolidate and analyze market information from sources such as Nielsen, Kantar, Brand Tracking tools, YouScan, and others
Design and conduct pre- and post-advertising tests, as well as media effectiveness studies
Continuously monitor brand performance across social media platforms, demonstrating a deep understanding of the dynamics of different social networks to identify communication opportunities for brands
Manage and leverage internal AI tools to support and enhance the research process
Contribute to the development of key learnings for innovation, communication, and brand strategy projects by participating in co-creation sessions with cross-functional teams and preparing executive-ready reports with clear, actionable recommendations
Effectively prioritize and manage multiple projects simultaneously, ensuring efficient time management

Requirements

3+ years of experience in market research or similar roles, with a strong focus on innovation, communication, and market analysis
Strong and up-to-date knowledge of research methodologies, including concept and communication testing, and the use of artificial intelligence in research
Hands-on experience with continuous measurement tools such as Kantar, Nielsen, and Brand Tracking
Experience using Social Listening tools (e.g., Brandwatch, YouScan)
Familiarity with syndicated tools such as Euromonitor and Mintel
Proficiency in analytical tools such as Excel, Power BI, and SPSS, with openness to adopting new data sources and technologies
Ability to translate business questions into end-to-end research projects, integrating quantitative and qualitative data to generate deep, relevant diagnoses
Strong analytical creativity and storytelling skills to effectively present insights to internal teams and senior leadership
Action-oriented mindset, with the ability to turn insights into clear, actionable business recommendations
High level of autonomy, capable of building and managing a personal research agenda while handling multiple projects simultaneously
Genuine curiosity to understand consumers, culture, and the broader social context
Advanced English proficiency, both written and spoken
Right to work in Bosques, Cuajimalpa required

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Cmi specialist

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